Brand Tone

A blend of professional, innovative, and aspirational from BTicino, combined with a direct, practical, sales-oriented, and service-focused approach from Liveticino. The overall tone aims to be confident, knowledgeable, and aspirational, yet accessible and customer-friendly, reflecting both high-end design/technology and value/convenience.

Brand Values

• •Innovation & Technology
• •Design & Aesthetics
• •Quality & Safety
• •Sustainability
• •Accessibility
• •Service

Best Practices

• •Bridge the Brands: Explicitly connect the consumer-facing appeal of Liveticino.com with the heritage and technological prowess of BTicino. Use phrases like 'Powered by BTicino' to leverage the parent brand's strong reputation.
• •Emphasize Smart Living: Frame the products not just as vehicles, but as part of a smarter, more efficient, and modern lifestyle, which aligns with BTicino's core message of home automation and connected experiences.
• •Highlight Design and Quality: Even when focusing on price, infuse the copy with words that reflect BTicino's values of 'design,' 'quality,' and 'innovation.' This elevates the products beyond simple commodities.
• •Maintain a Professional yet Accessible Voice: Combine the aspirational tone of BTicino with the direct, customer-friendly approach of Liveticino. The voice should be confident and knowledgeable, yet simple and easy to understand for the end consumer.
• •Be Geographically and Culturally Relevant: Continue to tailor messaging to the Ticino region, referencing local landmarks or lifestyles, while weaving in the universally recognized prestige of 'Italian design.'

Social Perception

Perceived as a prestigious, historic Italian brand synonymous with high-quality design and technological advancement in electrical and home automation (BTicino), while also being seen as a practical, regional provider of electric vehicles offering convenience and value (Liveticino.com). The combined perception aims to be that of an international leader blending aesthetics with functionality, delivering smart, innovative, and accessible solutions.

Copy Examples

• •Experience Ticino with Italian ingenuity. Effortless navigation and smart design, now at an unmatched price. Ride the future, today.
• •Your home, smarter. Your life, simpler. Control your world with a single tap. BTicino's award-winning technology makes intelligent living accessible.
• •The perfect blend of performance and style. Conquer the hills of Lugano with the reliability of a brand that has powered innovation for over 80 years. Explore more, effortlessly.
• •Liveticino: Smart mobility powered by BTicino's legacy of excellence. The best of Italian design and technology, delivered to your door in Ticino.
• •Why choose between style and sustainability? With our new line of electric vehicles, you get both. Advanced technology, elegant design, and a greener way to travel. #LiveTicino #SmartMobility