Brand Tone

friendly, youthful, and solution-oriented

Brand Values

• •Convenience
• •Community Support
• •Ethical Responsibility
• •Customer-Centricity
• •Authenticity and Transparency

Best Practices

• •Always communicate in a friendly and approachable manner. Use language that your target audience (likely young adults and professionals) would use.
• •Continuously remind your audience of the core problem you solve – the lack of late-night options. This reinforces your value proposition.
• •Regularly feature content about your commitment to local products, ethical sourcing, and anti-waste initiatives. This builds a stronger brand identity beyond just convenience.
• •Continue sharing behind-the-scenes content. This humanizes the brand and builds trust with your customers.
• •Actively respond to comments and messages on social media in a conversational and helpful tone. This reinforces your customer-centric approach.

Social Perception

The public perception of Livery appears to be positive, with customers appreciating the solution it provides to a common problem in Luxembourg. The brand is seen as a "virtual 7/11" and a welcome addition to the local market. The engagement on their social media posts, particularly announcements of service area expansions, indicates an eager and appreciative customer base. The narrative of young entrepreneurs addressing a local need resonates well with their audience.

Copy Examples

• •Movie night just got an upgrade. Don't pause the film, get your favorite snacks and drinks delivered right to your door. That's the Livery way. #movienight #latenightcravings #luxembourg
• •Closed signs? Not on our watch. We're open late to bring you what you need, when you need it. Your late-night solution is just a click away.
• •Hey night owl! Ran out of your go-to essentials? From late-night study sessions to spontaneous get-togethers, we've got your back. Order now and experience convenience delivered.
• •Support local, even after dark. We're proud to deliver products from amazing Luxembourgish brands right to your doorstep. Taste the best of local, anytime.
• •Good for your wallet, great for the planet. Check out our Anti-Gaspi section for delicious deals on products that are still perfectly good. Fight waste with us!