Brand Tone

Friendly, Uplifting, and Community-Oriented.

Brand Values

• •Faith
• •Community
• •Empowerment
• •Fashion

Best Practices

• •Lead with a "Friend First" Mentality: Write every piece of copy as if you're talking to a friend. Use "you" and "we" to create a personal connection. Keep the language warm, approachable, and encouraging.
• •Integrate Values Seamlessly: Weave brand values like faith, grace, and community into your copy naturally. Instead of just stating them, demonstrate them through stories, customer spotlights, and encouraging messages. A post about gratitude does this more effectively than a corporate-sounding mission statement.
• •Create a Brand Lexicon: Develop a list of on-brand words and phrases (e.g., "grace," "shine," "community," "blessings," "beautiful," "uplift") and less-aligned words (e.g., "cheap," "exclusive," "must-have"). This ensures everyone writing for the brand uses a consistent vocabulary.
• •Balance Fashion with Feeling: While the products are fashion-focused, the core message is about how they make the customer *feel*. Always connect the features of a product (e.g., "soft fabric") to the benefit for the customer (e.g., "so you can feel comfortable and confident all day long").
• •Adapt the Tone to the Platform: While the core tone remains friendly and uplifting, allow for slight variations based on the platform. Be slightly more professional and community-focused on email and Facebook, more visually-driven and inspirational on Instagram, and more playful and trend-aware on TikTok. This shows you understand the nuances of each audience.

Social Perception

A Welcoming and Faith-Based Fashion Community.

Copy Examples

• •Instagram Post (New Arrivals): Image: A flat lay of a new floral dress, sandals, and a delicate cross necklace. Copy: "Walking in sunshine and grace! ✨ Our new 'Sunday Best' floral dress has arrived, and she’s ready for all your spring moments. Perfect for church, brunch, or just because you deserve to feel beautiful. Tap to shop and let your light shine! #LiveNGrace #FaithAndFashion #NewCollection"
• •Email (Promotion): Subject: "A Little Joy (and a Special Treat!) For Your Inbox " Body: "Hey beautiful! We believe every day is a gift. To celebrate the little joys, we're giving you 20% off our entire collection of tops and accessories for the next 48 hours. Find that piece that makes you feel confident and cared for. You deserve it! With love, The Live N Grace Team."
• •Facebook Post (Community Engagement): Image: A graphic with the text "What are you grateful for today?" over a soft, branded background. Copy: "Let's fill this space with positivity! In a world that can feel busy, let's pause and share our blessings. Tell us one thing you're grateful for today in the comments below. We'll start: we're grateful for YOU, our amazing community! #GraceAndGratitude #CommunityLove #LiveNGraceBoutique"
• •Product Description (The "Everyday Grace" Cardigan): "Wrap yourself in comfort and confidence with our 'Everyday Grace' Cardigan. Designed for the woman on the go, this piece is as versatile as you are. Layer it over a dress for Sunday service, pair it with jeans for a coffee run, or cozy up with it at home. Its soft knit and timeless style are a reminder that grace and beauty can be found in your everyday moments. Made to fit, made to flatter, made for you."
• •TikTok Video Concept: Video: A fast-paced "Get Ready With Me" video showing an outfit for a casual evening with friends. On-screen text: "GRWM: Girls' Night Out Edition!" Audio: A trending, upbeat, positive song. Caption: "Confidence is the best outfit! Which shoes should I pick? Outfit linked in bio! #GRWM #OOTD #BoutiqueStyle #GirlsNight #LiveNGrace"