Tono de Marca

supportive, accessible, and professional

Valores de Marca

• •Accessibility and Affordability: To make high-quality hearing care more accessible and affordable, positioning themselves as a cost-effective alternative.
• •Customer-Centric Care and Empowerment: Deeply invested in the customer's journey, offering ongoing support, a 100-day risk-free trial, remote adjustments, and educational resources.
• •Innovation and Expertise: Combining telehealth with established audio engineering and hearing aid technology to provide trusted, high-quality, and innovative solutions.
• •Discretion and Modern Design: Products are designed to be small, lightweight, and discreet, resembling modern earbuds to address potential stigma.

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding the customer's challenges and aspirations. Use phrases like "We get it," "Your journey matters," and "Reconnect with what you love."
• •Prioritize Clarity and Simplicity: Avoid overly technical jargon. Explain the technology in terms of its benefits to the user (e.g., "hear conversations more clearly in noisy places" instead of "advanced binaural directionality").
• •Be a Supportive Guide: Position the brand as a helpful expert, not just a seller. Use encouraging and supportive language. Emphasize the availability of the audiology team and the risk-free trial to build confidence.
• •Highlight a Modern, Active Lifestyle: Frame the product as a tool for empowerment that enables an active, social, and connected life. Use imagery and language that reflect vitality, not limitation.
• •Maintain Consistency Across All Channels: Ensure the supportive, accessible, and professional tone is uniform across the website, app, customer service interactions, and any marketing materials to build a cohesive and trustworthy brand identity.

Percepción Social

The perception is largely positive regarding convenience, customer support, and affordability, with customers appreciating the remote process, professional audiology team, and cost savings. The 100-day trial and warranty build trust. However, criticisms include limited product models, potential inaccuracies in the online hearing test compared to in-person exams, and the lack of in-person fitting for those who prefer it. While affordable compared to traditional options, they are more expensive than some other direct-to-consumer brands.

Ejemplos de Copy

• •Reconnect with the moments that matter. Life is full of sounds you don’t want to miss. With Jabra Enhance, you get more than just a hearing aid; you get a partner in your journey to better hearing. Our expert audiology team is with you every step of the way, all from the comfort of your home. Try us risk-free for 100 days.
• •Hearing care that revolves around you. Skip the appointments and waiting rooms. Jabra Enhance delivers crystal-clear hearing directly to your door. With our top-rated app, you can fine-tune your settings and connect with our care team anytime, anywhere. Your world, amplified.
• •Advanced technology, simple to use. Don't let hearing loss hold you back. Our discreet, rechargeable hearing aids feature advanced noise reduction and Bluetooth streaming for calls and music. Experience the sound of life with confidence.
• •The smartest investment in your hearing. Why pay thousands more? Jabra Enhance offers premium, FDA-approved hearing aids for a fraction of the traditional cost. With flexible payment plans and a 3-year warranty, better hearing is finally within reach.
• •Hear the difference from day one. From the birds singing in the morning to conversations in a busy restaurant, experience the richness of sound again. Our hearing aids are custom-programmed to your needs and backed by our 100-day money-back guarantee. Start your journey today.