Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Community-Oriented and Supportive, Authentic and Down-to-Earth, Proud (Michigan Pride)

Brand Values

• •Michigan Pride
• •Community Support
• •Quality and Craftsmanship
• •Customer Connection/Service
• •Giving Back
• •Authenticity

Best Practices

• •Embrace Michigan Vernacular (Authentically): Use terms and references that resonate with Michiganders (e.g., "Mitten," "Yooper," "Up North," "pop" not "soda" if it fits naturally). Keep it genuine and not forced.
• •Prioritize "We" and "Us": Foster a sense of community by using inclusive language. Talk *with* your audience, not *at* them. Highlight shared experiences and pride.
• •Tell Stories: Share the "why" behind products, partnerships, or charitable efforts. Connect emotionally by weaving in the brand's journey and its connection to Michigan people and places.
• •Be Genuinely Enthusiastic and Positive: Let the passion for Michigan shine through in exclamation points, positive adjectives, and upbeat calls to action. Keep the tone optimistic and celebratory.
• •Maintain a Conversational and Friendly Voice: Write as if you're talking to a friend. Avoid overly formal or corporate language. Ask questions, use contractions, and keep sentences relatively simple and clear. This aligns with the "just a guy with some friends" origin story.

Social Perception

Live Love Michigan is perceived positively by its customers and the broader community. Customers see the brand as a provider of high-quality, stylish, and comfortable Michigan-themed apparel. They appreciate the friendly customer service and the brand's local, small-business feel. The brand is viewed as genuinely passionate about Michigan and supportive of the local community. Retail partners find them easy to work with and their products to be popular and profitable. The association with and support for the Children's Hospital of Michigan Foundation likely enhances their positive image as a socially conscious brand.

Copy Examples

• •Facebook/Instagram Post (New Hoodie Launch): Feeling that Michigan chill in the air? ❄️ Cozy up with our brand new 'Great Lakes Wanderer' hoodie! Super soft, hand-printed right here in Lansing, and perfect for showing off your Mitten love. Who else is ready for bonfires and apple cider? Tag a fellow Michigander who needs this! #LiveLoveMichigan #MichiganMade #GreatLakesState #FallVibes
• •Website Product Description (Michigan Themed T-Shirt): Show the world where your heart is with our classic 'Heart in the Mitten' tee. Crafted with love and hand-printed by our small team, this shirt isn't just soft – it's a little piece of Michigan pride you can wear anywhere. From the Sleeping Bear Dunes to the Detroit city lights, carry a piece of home with you. Because we believe, 'When one of us gains, we all do.' Join the LLM family!
• •Email Newsletter Snippet (Highlighting a Local Partnership): This month, we're shouting out our friends at [Local Michigan Business Name]! We love their amazing [product/service] and their commitment to our awesome state. Swing by their [shop/website] and show some local love! P.S. A portion of every Live Love Michigan purchase this month goes to the Children's Hospital of Michigan Foundation – helping our littlest Michiganders shine. ✨
• •Instagram Story (User-Generated Content Feature): (Image: Customer wearing LLM apparel in a scenic Michigan spot) Look at @[UserHandle] rocking their LLM gear at [Michigan Landmark]! 😍 We absolutely LOVE seeing how you #LiveLoveMichigan. Tag us in your adventures for a chance to be featured and spread that Michigan T♥︎VE!
• •"About Us" Page Excerpt (Reinforcing Values): More than just apparel, Live Love Michigan is a community. Born from a simple idea by Jake and a few pals (and a very good dog!) in a small Lansing shop, we're all about sharing our passion for this incredible state. We hand-print our gear, support our fellow Michigan makers, and believe in giving back. Thanks for being part of our story and helping us spread Michigan love, one tee at a time.