Brand Tone

Friendly & Approachable, Passionate & Enthusiastic, Informative & Helpful, Community-Oriented, Inspiring & Nurturing

Brand Values

• •Passion for Plants
• •Customer Well-being
• •Knowledge & Education
• •Quality
• •Community Building
• •Accessibility
• •Local Focus

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., "Friendly, Passionate, Helpful, Nurturing, Enthusiastic"), common phrases or words to use/avoid, and the overall feeling you want to evoke. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For "Live Like You Green It," this includes new plant parents who might need encouragement and experienced enthusiasts looking for unique finds and community. Tailor the language to be inclusive and engaging for this diverse group.
• •Use "We" and "You": Employ a conversational style. Using "we" (referring to the brand/team) and "you" (addressing the customer directly) makes the communication feel more personal and less like a corporate broadcast.
• •Inject Enthusiasm Genuinely: Let the passion for plants shine through. Use positive language, exclamation points where appropriate (without overdoing it), and share the joy that plants bring. Authenticity is key; it should feel natural, not forced.
• •Be Consistent Across All Channels: Whether it's an Instagram caption, a Facebook post, a product description, or an email, the tone should feel familiar. This builds brand recognition and trust. Regularly review content across platforms to ensure alignment.

Social Perception

Highly Positive, Expert & Knowledgeable, Friendly & Welcoming, Community Hub, Aesthetic Appeal

Copy Examples

• •Instagram Post (New Arrival): Hello, gorgeous! 👋 Say hi to the stunning [Plant Name] that just landed in-store and online! With its [unique feature, e.g., vibrant leaves, easy-care nature], it's ready to bring a fresh burst of green joy to your space. Pop by and meet your new leafy bestie, or tap the pic to shop! Got care questions? We're always here to help you green it! #LiveLikeYouGreenIt #NewPlantAlert #BrisbanePlants #IndoorJungle
• •Facebook Ad (Workshop Promotion): Ready to get your hands dirty (in the best way possible!)? 🌱 Our popular [Workshop Name, e.g., Kokedama Making] Workshop is back! Join our friendly plant experts on [Date] at [Time] for a fun, hands-on session where you'll learn [key skill] and take home your own green creation. Perfect for beginners and seasoned plant parents alike! Limited spots – book yours today and let's grow together! [Link to booking] #PlantWorkshop #BrisbaneEvents #DIYPlants #GreenThumbs
• •Website Product Description (for a specific plant): Meet the [Plant Name] – your new low-maintenance companion for a brighter, greener home! This easy-going beauty thrives in [light conditions] and only asks for a little [watering advice]. We love how its [specific feature, e.g., air-purifying qualities, unique foliage] adds instant life to any room. Our plants are hand-picked for health and happiness, so you can be sure you're getting a top-quality green friend. Need tips? Our plant care guide has you covered! Add a touch of nature – you deserve it!
• •Email Newsletter Snippet (Seasonal Tip): Hey Plant Friends! As the [Season, e.g., weather warms up], your green pals might need a little extra TLC. Remember to check their soil moisture more often and consider giving them a refreshing mist! We've got all the [relevant products, e.g., misters, watering cans, seasonal plant food] you need to keep them thriving. Pop into our Northside store for a chat or explore our latest arrivals online. Happy planting! 🌿
• •Instagram Story (Interactive Q&A): (Image: A friendly staff member holding a plant with a question box sticker) Text: Got planty problems or just curious about care? 🤔 Ask us anything! Our plant guru, [Staff Member's Name], is here to help your green dreams flourish! Drop your questions below 👇 #AskMeAnything #PlantCareTips #LiveLikeYouGreenIt #PlantExperts