Brand Tone

Empathetic, Compassionate, Hopeful, Positive, Supportive, Encouraging, Community-Focused, Collaborative, Action-Oriented

Brand Values

• •Mental Health Advocacy
• •Suicide Prevention
• •Hope
• •Community Support
• •Compassion
• •Positivity & Encouragement
• •Making a Difference

Best Practices

• •Always Lead with Empathy: Start from a place of understanding.
• •Balance Seriousness with Hope: Ensure the overarching message is one of hope, healing, and the availability of support.
• •Use Inclusive and Person-First Language: Avoid stigmatizing terms.
• •Incorporate 'Story' and 'Community': Share the founders' story, stories of impact, and highlight community involvement and partnerships.
• •Maintain a Clear Call to Action (that aligns with values): Make the next step clear and tie it back to the mission of support and awareness.

Social Perception

Positive, Necessary, Grassroots, Sincere, Supportive Resource, Community-Oriented

Copy Examples

• •Instagram Post: 'In a world that often feels overwhelming, remember it's okay to not be okay...'
• •Website Homepage Banner Text: 'Hurting? Find Hope. Struggling? Find Support...'
• •Facebook Post: 'Community makes us stronger. ❤️ A huge thank you to everyone who joined our Memory Mile...'
• •Product Description: 'Find a moment of calm with our discreet Fidget Ring...'
• •Newsletter Snippet: 'Share a Little Hope This Season. Our Care Packages...'