Brand Tone

Welcoming and Inviting, Enthusiastic and Positive, Informative and Resourceful, Community-Focused and Engaging, Proud and Confident, Professional (especially on LinkedIn)

Brand Values

• •Opportunity
• •Quality of Life
• •Inclusivity and Welcome
• •Community Spirit
• •Vibrancy and Culture
• •Economic Growth and Talent Development

Best Practices

• •Always Emphasize "Welcome": Infuse copy with a sense of warmth, friendliness, and inclusivity. Use words like "welcome," "community," "connect," and "belong." This aligns with Louisville's "Certified Welcoming City" status.
• •Balance Vibrancy with Practicality: While showcasing the exciting and fun aspects of Louisville (festivals, food, bourbon), always ground it with practical benefits like affordability, short commutes, and job opportunities.
• •Speak the "Lou" Language: Use positive, slightly informal, and enthusiastic language where appropriate (especially on social media). Incorporate local pride and highlight what makes Louisville unique ("Bourbon City," "Derby City" mentions where relevant).
• •Be a Resource, Not Just a Promoter: Ensure that copy provides value by offering useful information, guides, and links that genuinely help someone considering or new to Louisville. This builds trust and positions "Live in Lou" as a go-to authority.
• •Maintain Platform-Specific Nuances within the Overall Tone: While the core tone is welcoming and enthusiastic, tailor the specific expression to the platform. For instance, LinkedIn copy will be more professional and economically focused, while Instagram will be more visual and lifestyle-oriented, yet both should echo the core "Live in Lou" values.

Social Perception

"Live in Lou" is generally perceived as a proactive and strategic marketing arm of Greater Louisville Inc., dedicated to enhancing the city's image and attracting talent. It is seen as a valuable resource for both individuals looking to relocate and businesses seeking to draw in a skilled workforce. The perception of Louisville itself, as promoted by the brand, is largely positive, focusing on its unique charm, affordability, and vibrant culture. While the initiative consistently projects these positives, broader public opinion found in online forums can sometimes offer a more varied perspective on aspects like the job market or specific city dynamics.

Copy Examples

• •Headline: Find Your Rhythm in Louisville. Where Opportunity Sings and Community Thrives. Body: Ready for a city that moves at your pace? Louisville offers chart-topping affordability, a rich culture, and career opportunities that hit all the right notes. From vibrant neighborhoods to world-class dining and legendary bourbon trails, discover a life you’ll love. Make your mark in Lou. [Inspired by 17, 26] Call to Action: Explore Life in Lou -> [YourLink]
• •Social Media Post (Instagram - with a vibrant photo of a local festival): That Louisville energy! ✨ From street festivals to neighborhood block parties, there's always something happening in Lou. We're a city that loves to celebrate, connect, and welcome everyone with open arms. What's your favorite way to soak up the local vibe? #LiveInLou #LouisvilleLove #CommunitySpirit #AlwaysSomethingNew [Inspired by 17, 26]
• •LinkedIn Article Snippet (Targeting Businesses): Headline: Attract Top Talent: Leverage Louisville's Unbeatable Quality of Life. Snippet: In today's competitive landscape, attracting and retaining skilled professionals requires more than just a job offer. "Live in Lou," an initiative by Greater Louisville Inc., showcases why our city is a magnet for talent – from a low cost of living to a dynamic cultural scene. Partner with us to highlight the Louisville advantage to your prospective hires. [Inspired by 12, 34] Call to Action: Learn how GLI can support your recruitment efforts. #TalentAttraction #GrowLouisville
• •Website Banner Text: Louisville: Big City Amenities, Small-Town Heart. Affordable living, endless adventures, and a welcome that’s pure Kentucky. Isn’t it time you called Lou home? [Inspired by 9, 17, 26] Button: Why Louisville?
• •Email Subject Line (for relocation interest): Your Next Chapter Could Be Written in Louisville. Here’s Why… Email Body Snippet: Thinking about a move? Imagine a place where your career can flourish, your community embraces you, and your weekends are filled with unique experiences. That's life in Louisville. From our welcoming neighborhoods to our innovative spirit, discover why so many are choosing to live, work, and thrive in Lou. [Inspired by 10, 17, 26] Call to Action: Get Your Free Relocation Guide!