Brand Tone

friendly, personal, and empowering

Brand Values

• •Family-Centric
• •Female Empowerment and Self-Confidence
• •Quality and Uniqueness
• •Community

Best Practices

• •Maintain a Personal Voice: Continue to share personal stories and connect with the audience on a human level. The owner's voice is a key brand asset.
• •Use Empowering Language: Consistently use words and phrases that uplift and empower women. Focus on confidence, self-love, and strength.
• •Stay Authentic: Be genuine in all communications. The audience appreciates the realness of the brand, so avoid overly corporate or generic messaging.
• •Engage with the Community: Actively participate in the Facebook group and respond to comments on all social media platforms to foster a sense of community.
• •Showcase Real Women: Whenever possible, feature real customers (with their permission) wearing the clothes to reinforce the message of relatability and body positivity.

Social Perception

The public perception of Live By K Boutique appears to be positive, particularly within its target community. The brand is seen as a source of stylish and practical clothing for mothers. The personal involvement of the owner likely contributes to a perception of authenticity and trustworthiness. The focus on body positivity and real-world fashion for moms resonates with its audience. The TikTok content, which showcases the clothes in a relatable way, further enhances this perception.

Copy Examples

• •Effortless style for the mom on the go! Our new jumpsuit is designed to flatter your figure and keep you comfortable, whether you're chasing toddlers or conquering the boardroom. Because you deserve to feel amazing every single day.
• •Make this holiday season your most stylish one yet! ✨ From cozy family gatherings to festive nights out, our new collection has the perfect look to help you shine. Embrace the magic of the season in style.
• •Welcome to Live By K Boutique, where fashion meets motherhood. We believe that every mom deserves to feel confident and beautiful. Explore our curated collection of unique styles designed to fit your busy life and celebrate you!
• •Hey lovely ladies! I'm so excited to share our latest arrivals with you all first! What are you hoping to add to your wardrobe this season? Let me know in the comments below! 👇
• •Love the body that created miracles. Our clothes are designed to celebrate you, just as you are. Find your perfect fit and feel the confidence you deserve.