Tono de Marca

Personal, artisanal, and heartfelt. The tone is deeply personal and warm, approachable, friendly, emphasizing love and attention to detail. Products are described as 'little works of art', fostering a sense of connection.

Valores de Marca

• •Family-Centric
• •Handmade Craftsmanship
• •Sustainability and Natural Materials
• •Fair Trade

Mejores Prácticas

• •Lead with the Personal Story: Always connect the brand back to its founder, Beck, and her family. Using "I" and "we" in communications reinforces the personal, small-business feel.
• •Emphasize "Hand-Painted" and "Artisanal": These keywords are crucial differentiators. They communicate quality, care, and uniqueness, justifying a premium price point.
• •Highlight Core Values in Every Message: Weave in terms like "sustainable," "natural materials," and "fair trade" to appeal to conscious consumers. This isn't just a product; it's a purchase you can feel good about.
• •Use a Warm and Inclusive Tone: Maintain the friendly, approachable voice. Phrases like "from our family to yours," "with love," and signing off with "xx" builds a community, not just a customer base.
• •Showcase Versatility and Durability: Customer testimonials love the practicality of the bags. Create content that shows the baskets in various real-life scenarios at the beach, at the market, in the home to highlight their functionality and long-lasting quality.

Percepción Social

High-quality, personal, and gift-worthy. Customers perceive products as beautiful, sturdy, and of fabulous quality, with great service and quick delivery. The personalization aspect is highly valued, and products are seen as perfect gifts and practical for various uses. Overall, it's viewed as an excellent, trustworthy company providing well-made, aesthetically pleasing, and personalized goods.

Ejemplos de Copy

• •From market day to a cosy corner at home, our Millie basket is the perfect blend of style and practicality. Hand-painted with love in our Yorkshire barn, each one is a little work of art, just for you. How would you style yours? #LivAndBeck #PersonalisedBasket #HandmadeWithLove
• •It all started in a barn at home, with a love for style and creativity. I'm Beck, and with my daughter Liv as my inspiration, I pour my heart into every basket we create. Discover a piece that's made for you, from our family to yours. Shop our sustainable, hand-painted collection. #LivAndBeck #FemaleFounder #FairTrade
• •The Rebecca Basket: Your Timeless Companion. Meet the Rebecca, our go-to basket for everything from beach trips to city shopping. Hand-woven from natural, sustainable materials and hand-painted to order, this basket isn't just an accessory it's a statement of classic style and conscious living. Strong, spacious, and uniquely yours. Personalise it with your initials for that extra special touch.
• •The Perfect Personalised Gift Awaits. Looking for a gift that truly shows you care? Our hand-painted baskets are more than just beautiful they're a personal touch, a useful keepsake, and a nod to sustainable style. From our 'Livvy Mini Me' baskets for the little ones to our classic totes for her, find a unique, handcrafted gift they'll treasure for years. [Shop The Gift Edit]
• •One basket, so many possibilities... How would you use our Hattie basket? [Toy Storage] or [Plant Holder]. Hand-painted by me, Beck, and made to last. ✨ #SustainableStorage #HomeStyle