Brand Tone

Energetic and Upbeat, Friendly and Relatable, Confident and Solution-Oriented, Playful and Humorous, Aspirational yet Accessible

Brand Values

• •Living Life to the Fullest ("Just LIV"): Encouraging enjoyment and social engagement.
• •Balance (Work Hard, Play Hard, Recover Easy): Promoting a lifestyle where fun and responsibility coexist.
• •Effectiveness and Science-Backed Solutions: Providing a product that genuinely works, supported by its ingredients.
• •Community and Connection: Stemming from the founders' friendship and extending to their customer base.
• •Well-being and Recovery: Helping people feel their best even after indulgence.

Best Practices

• •Embrace the "Just LIV" Mentality: All copy should exude positivity, energy, and a can-do attitude, encouraging people to live fully.
• •Balance Fun with Facts: While keeping the tone upbeat and playful, ensure to weave in the science-backed benefits and key ingredients to build credibility.
• •Speak to Your Audience: Use language that resonates with active, social individuals and professionals who value both their work and leisure time. Avoid overly technical jargon unless explaining ingredients briefly.
• •Be Solution-Oriented but Relatable: Acknowledge the common problem (hangovers, post-party sluggishness) and confidently present LIV21 as the effective, easy solution, using a friendly and understanding tone.
• •Maintain a Consistent Voice Across Platforms: Whether it's a website FAQ, an Instagram caption, or a YouTube video script, the core energetic, friendly, and confident tone should be recognizable, reinforcing brand identity.

Social Perception

Effective Hangover Remedy, Lifestyle Enhancer, Good Taste/Mixer, Associated with Fun and "Vibe", Trustworthy

Copy Examples

• •Headline: Don't Let Last Night Ruin Today. Grab LIV21 & Just LIV! Body: You crushed that presentation, now it's time to celebrate! With LIV21, you can enjoy every moment tonight and still conquer tomorrow. Our science-backed formula helps you recover fast so the good times keep rolling. #JustLIV #WorkHardPlayHardRecoverEasy
• •Headline: Your Weekend Wingman: LIV21. Body: Big plans? Don't let the fear of a hangover hold you back. LIV21 is packed with electrolytes and natural ingredients to keep you feeling fresh and ready for anything. Cheers to no more sluggish mornings! #LIV21Recovery #HangoverFree
• •Headline: Taste the Freedom. Feel the Difference. Body: Why choose between a great night out and a productive next day? LIV21 tastes amazing (try it as a mixer!) and works even better. Wake up refreshed, revitalized, and ready to take on the world. #GameChanger #RecoveryDrink
• •Headline: The Secret to a Balanced Life? It's in the Bottle. Body: We believe in working hard and playing harder. That's why we created LIV21 – to help you bounce back fast and make the most of every day. Embrace the #JustLIV lifestyle.
• •Headline: Join the LIV21 Vibe. Body: It’s more than a drink, it’s a lifestyle. LIV21 is for those who seize the day (and the night!). Experience rapid rehydration and say goodbye to hangover slowdowns. What are you waiting for?