Brand Tone

Traditional, Reverent, Expert, Quality-Focused, Customer-Oriented (Service), Informative, and Direct

Brand Values

• •Tradition
• •Quality
• •Authenticity
• •Customer Trust
• •Faith/Spirituality

Best Practices

• •Use Consistent Terminology: Employ precise and consistent terminology related to liturgical items, Orthodox traditions, and fabric specifications.
• •Highlight the Brand's History: Emphasize the 150-year family tradition and its origins in Bursa, Asia Minor, to build credibility and trust.
• •Focus on Quality and Materials: Detail the high-quality raw materials, such as European and Japanese imports and pure silver and gold threads.
• •Reinforce Authenticity: Underscore the adherence to Orthodox Byzantine and Russian traditions and the sacred nature of the products.
• •Address Shipping Concerns Proactively: Acknowledge and address potential shipping costs and delivery time concerns to manage customer expectations.

Social Perception

Positive for Quality and Design, Reliable (with some shipping concerns), Specialized and Niche, Trusted Source for Ecclesiastical Goods

Copy Examples

• •"From our origins in Asia Minor to our workshop in Greece today, we continue to weave tradition, quality, and reverence into every thread, serving churches worldwide."
• •"Our liturgical fabrics are strictly based on the Orthodox Byzantine as well as Russian tradition, ensuring authenticity and reverence."
• •"We use excellent quality raw materials, with 80% imported from Europe and Japan, and metal threads coated with pure silver and gold for durability."
• •"All products are made according to the rules of the Eastern Orthodox Church heritage, reflecting our commitment to tradition."
• •"IERATIKA–EMMANOUIL aims to build a relationship of mutual trust with its customers, providing exceptional service and high-quality products."