Tono de Marca

Whimsical, personal, encouraging, imaginative, and relatable, fostering an approachable and friendly connection with a blend of passion and dreaminess.

Valores de Marca

• •Inclusivity and Safety
• •Creativity and Imagination
• •Quality and Sensorial Experience
• •Community and Connection
• •Ethical and Environmental Consciousness

Mejores Prácticas

• •Always Lead with Whimsy and Imagination: Use words like "magic," "dream," "story," "whimsical," and "adventure" to frame products and the act of creating. Connect colors and collections to imaginative concepts, not just technical specifications.
• •Keep it Personal and Authentic: Continue to share Marcela’s personality and story. Use "I" and "we" to create a direct connection. Don't shy away from being informal and even "chaotic" in newsletters and social media captions; it builds relatability.
• •Reinforce Values in All Communication: Explicitly and implicitly mention core values. A simple footer in an email or a sentence in a product description can reinforce the brand's commitment to being BIPOC-owned, inclusive, and ethically sourced. This is a key differentiator.
• •Emphasize the Sensory Experience: Go beyond color and describe the *feel* of the yarn. Use terms like "sensory-friendly," "next-to-skin soft," "cozy," and "squishy" to appeal to the crafter's sense of touch and comfort.
• •Foster and Invite Community Interaction: End posts and communications with open-ended questions. Actively encourage sharing of projects, ask for opinions, and consistently promote the Discord channel and other community hubs. Make the customer feel like they are part of the brand's journey.

Percepción Social

Highly positive, seen as a beloved independent dyer known for unique whimsical colorways, high-quality ethical products, strong inclusivity, and active community engagement.

Ejemplos de Copy

• •✨ Get ready to cast on some magic! ✨ Our new collection, ‘Midnight Library’, is here. Inspired by stories that find us when we need them most, these colorways are steeped in mystery and comfort. From deep, moody blues to the soft glow of aged paper, each skein is a story waiting to be knit. Which one will you choose for your next chapter? Tap the link in our bio to explore the collection! #LittleWingFibers #HandDyedYarn #KnittersOfInstagram #WeAreMakers #DreamInColor
• •Colorway: COTTAGECORE DREAM Remember lazy afternoons making flower crowns and picnicking in a sun-drenched meadow? This colorway is that feeling, bottled (and dyed!). Gentle greens, soft lavender, and speckles of buttery yellow dance across our ridiculously soft, sensory-friendly Merino base. It’s perfect for creating a cozy shawl or a pair of socks to reconnect with your inner child. Let this yarn be your small reprieve from a hectic world.
• •Subject: Let's get chaotic (in a good way)! Hey Dreamer, Did you know the magic doesn't stop once your yarn arrives? Our Discord community is where the real fun happens! It's a place to share your WIPs (works-in-progress), ask for advice when you inevitably play yarn chicken and lose, and just hang out with fellow fiber friends. This is a safe, inclusive space for everyone. Sign up for our newsletter to get your exclusive invite and join the party!
• •Feeling the itch to create something with your own two hands? Little Wing Fibers is for you. We believe crafting is for everyone. Our hand-dyed, sensory-friendly yarns are incredibly soft and perfect for your first scarf or your fiftieth sweater. We’re a BIPOC, woman-owned business dedicated to bringing a little more magic into the world. Discover your new favorite hobby today! [Shop Now]
• •(Video: Quick cuts showing the dyeing process - white yarn dipped in dye pots, vibrant colors mixing, the final skeins hanging to dry. Upbeat, whimsical music plays.) Text on screen: From imagination... to inspiration... to your needles. ✨ Every skein is a little piece of magic, dyed by hand with love in our PNW studio. Caption: What would you make with this? Tell us your dream project! 🌈 #HandDyedYarn #LittleWingFibers #PNWMaker #YarnTok #FiberArt