Tono de Marca

bold, confident, and infused with urban slang

Valores de Marca

• •Authenticity
• •Quality over Quantity
• •Exclusivity
• •Family & Inclusivity
• •Confidence & Self-Expression

Mejores Prácticas

• •Maintain the Slang: Continue to authentically incorporate hip-hop and urban slang across all communications. Use a glossary of terms like "fresh," "fly," "dope," "lit," and "homie" to ensure consistency.
• •Storytelling is Key: Share the origin story of the brand and the founder's passion for hip-hop. This builds an emotional connection and reinforces authenticity. Use the "LV News" section to share celebrity spottings and media mentions to build social proof.
• •Engage with the Community: Use hashtags like #LittleVillains and #VillainsFam to encourage user-generated content. Feature customer photos on social media and the website to build a sense of community and family.
• •Confidence in Copy: Write with a confident and bold voice. Avoid apologetic or overly soft language. The brand is about attitude and self-assurance, and the copy should reflect that.
• •Educate and Celebrate the Culture: Use blog posts or social media content to celebrate moments in hip-hop history or explain the cultural significance of the icons and lyrics featured on the apparel. This adds depth to the brand and educates a new generation.

Percepción Social

overwhelmingly positive. It's viewed as a 'go-to brand' for high-quality, unique children's streetwear in Australia. Customers frequently praise the 'beautiful quality,' 'coolest design,' and prompt customer service. The association with celebrities and media outlets further elevates its status, positioning it as a trendy and desirable brand for parents who want their children to have a distinct style. The brand has successfully cultivated a loyal following of parents who share a love for hip-hop and want to pass that cultural appreciation and style down to their children.

Ejemplos de Copy

• •Straight outta daycare. Keep your little one lookin' fresh in our latest drop. #LittleVillains #KidsStreetwear #HipHopFashion
• •Rep the legends. Our 'Keep Ya Head Up' tee isn't just a shirt; it's a statement. Made from 100% premium cotton for all-day comfort while they conquer the playground. Often imitated, never duplicated.
• •🔥 Fresh Drops for Your Fly Little Villain
• •For the next generation of icons. Shop matching tees for the whole crew. #VillainsFam
• •Tired of the same old pastels? Level up your kid's wardrobe with streetwear that has attitude. As seen on the coolest celebrity kids. Shop the original kids' hip-hop tees.