Brand Tone

Warm, community-oriented, trustworthy, personal, relatable, practical, value-driven, visually-driven, and straightforward.

Brand Values

• •Quality and Durability
• •Community Connection
• •Value and Affordability
• •Trust and Curation

Best Practices

• •Lead with the "Why": Always circle back to the founder's story. Phrases like "As a mom..." or "Run by a local family..." reinforce the brand's core identity and build trust.
• •Emphasize "Curated" and "Hand-Picked": These words elevate the perception of second-hand items, framing them not as just "used," but as intentionally selected for their quality and style.
• •Use Community-Centric Language: Reference local Vancouver landmarks (parks, neighborhoods, weather) to connect with the target audience on a personal level (e.g., "Ready for a rainy Kitsilano day").
• •Balance Value with Quality: Don't just focus on low prices. Pair "affordable" with "durable," "long-lasting," and "high-quality" to communicate that value is about more than just the price tag.
• •Maintain a Warm and Approachable Voice: In all communications, from social media captions to email responses, the tone should be friendly and helpful, as if offering advice from one parent to another. Avoid overly corporate or formal language.

Social Perception

Little Treasures Kids is perceived as a valuable local resource for families, a reliable place for high-quality children's items at reasonable prices. Its association with Granville Island lends charm and authenticity, and the owner's personal story fosters a perception of a business genuinely invested in its community and customers.

Copy Examples

• •From drizzle to downpour, our adventures don't stop! 🌧️ We hand-pick gear that’s tough enough for Vancouver weather and fun enough for your little explorer. Because quality play-proof essentials are a treasure worth finding. Swing by our Main Street or Granville Island stores this week!
• •As a Vancouver mom, I know how fast they grow! That's why I started Little Treasures Kids—to offer our community high-quality, durable, and stylish clothing without the brand-new price tag. Find new and gently-loved pieces at our Granville Island and Main St. locations. #ShopLocalYVR #KidsConsignment
• •Your child's outgrown favourites are another family's future treasures. Learn more about how you can consign with us and earn from the pieces you loved.
• •Hi [Customer Name], As a mom of three, I only choose items for the shop that I'd give to my own kids. This week, we have a beautiful collection of gently-loved spring jackets and footwear perfect for our local parks. Come see what treasures you can uncover!
• •Loved by our kids, chosen for yours. We're a local, family-run business dedicated to bringing you the best in children's apparel and gifts. Thank you for supporting our dream.