Brand Tone

Artisanal & Gourmet, Passionate & Story-Driven, Ethical & Transparent, Approachable & Engaging, Proudly Australian

Brand Values

• •Quality: Commitment to premium, in-season Australian seafood and fresh, local ingredients.
• •Sustainability: Prioritizing responsibly managed fisheries, ethical harvesting methods, and the health of marine ecosystems.
• •Local Support: Sourcing and canning locally in Australia, supporting local economies and producers.
• •Craftsmanship & Tradition: Employing traditional canning methods, hand-packing products, and highlighting the artisanal nature of their cannery.
• •Transparency: Openness about their sourcing, production processes, and the reasons for their premium pricing.
• •Innovation & Culinary Excellence: Reimagining tinned seafood, working with chefs, and creating unique, delicious flavor profiles.

Best Practices

• •Develop a Brand Voice Guide: Document the core tone attributes (e.g., Artisanal, Passionate, Ethical, Approachable, Proudly Australian), key messaging points, preferred vocabulary (and words to avoid), and provide examples. Share this with anyone creating content.
• •Prioritize Storytelling: Weave the brand's origin story, the founders' passion, and the journey of the ingredients into the copy. This reinforces authenticity and connects with consumers on an emotional level.
• •Emphasize Core Values Consistently: Ensure that keywords and phrases related to sustainability, local sourcing, quality, and craftsmanship are naturally integrated across all platforms and communication materials.
• •Adapt to the Platform, Maintain the Essence: While the style might vary slightly (e.g., more playful on TikTok, more detailed on the website), the core brand voice (premium, ethical, Australian) should remain recognizable. Don't dilute core values for trends.
• •Review and Refine Regularly: Periodically audit your content across all channels to ensure it aligns with the defined brand voice. Gather feedback and make adjustments to the voice guide as the brand evolves, ensuring it remains relevant and impactful.

Social Perception

Premium & High Quality, Sustainable & Ethical Choice, Innovative & Interesting, Authentic & Trustworthy, Visually Appealing

Copy Examples

• •Instagram Post (Image: Close-up of Smokey Port Lincoln Mussels on a crusty piece of bread): Dive into deliciousness. Our Smokey Port Lincoln Mussels, kissed with Cape Jaffa Whisky, are hand-packed with passion right here in South Australia. Taste the difference that local, sustainable, and utterly gourmet makes. #LittleTinCo #AustralianSeafood #GourmetTuna #SustainableEating #ArtisanMade
• •Website Banner (Image: Collection of Little Tin Co. tins with fresh ingredients): Beyond the Tin: Experience Australian Seafood, Reimagined. At Little Tin Co., we’re not just canning fish; we’re preserving a commitment to local flavor, sustainable oceans, and gourmet moments. Discover our story in every bite. [Shop Our Range]
• •TikTok Video Caption (Video: Quick recipe using their Kingfish Pâté): Easy appetizer alert! 🤯 Whip up something amazing with our Hot Smoked Kingfish & Vermouth Pâté. Aussie sourced, chef-approved flavour, zero fuss. What are you making? #TinFishTok #LittleTinCo #EasyRecipe #AustralianMade #SupportLocalSA #GourmetInACan
• •Email Newsletter Snippet (Subject: Taste the Local Difference): Dear Food Lover, Ever wondered why our tinned seafood tastes so fresh? It’s because we believe in 'Local, Delicious, Considered.' From the pristine waters of the Eyre Peninsula to our small-batch cannery, every tin from Little Tin Co. is a testament to Australian quality and sustainable practices. This week, explore the story behind our Port Lincoln Sardines... [Read More]
• •Product Description (for Wild Australian Salmon In Nduja): A bold encounter of wild-caught Australian Salmon and the fiery embrace of Nduja. Meticulously hand-packed in our South Australian cannery, this is tinned seafood that dares to be different. Ethically sourced, undeniably delicious, and ready to ignite your next platter or pasta dish. Adventure awaits in every tin.