Brand Tone

Artisanal & Passionate, Australian & Local, Friendly & Approachable, Quality-Focused & Premium, Community-Oriented

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Australian Heritage
• •Passion
• •Community & Connection
• •Innovation

Best Practices

• •Emphasize 'Australian Made' and 'Native Botanicals': Consistently highlight the local sourcing of ingredients and the unique Australian character of the gins. This is a key differentiator.
• •Maintain a 'Passionate Artisan' Voice: Use language that reflects craftsmanship, attention to detail (the "little things"), and the founders' genuine passion for their product.
• •Be Friendly and Inclusive: Write in a welcoming, approachable tone. Use "mates," "gather," "share," and create a sense of community around the brand.
• •Focus on Quality and Experience: While friendly, always underscore the premium quality of the gin and the unique tasting/distillery experiences offered. Avoid overly technical jargon unless explaining a specific craft element.
• •Visual Storytelling Alignment: Ensure copy complements the high-quality, inviting visuals used on social media and the website. If the image shows friends enjoying gin, the copy should echo that camaraderie and enjoyment.

Social Perception

Positively Received, Artisanal & Local Champion, Innovative, Friendly & Genuine, Experiential

Copy Examples

• •Website Homepage Banner: "Discover the Spirit of Little Things. Handcrafted Perth gin, distilled with a passion for native Australian botanicals. Taste the essence of WA in every sip."
• •Social Media Post (New Product Launch): "Say hello to our latest creation! Born from [mention key botanical/inspiration], this small-batch gin is a true celebration of Australian flavours. We’ve poured our hearts (and the finest local ingredients) into this one. Come grab a taste at the distillery or find it online! #LittleThingsGin #AustralianGin #PerthDistillery #CraftGin #NewRelease"
• •Product Description (Australian Botanical Gin): "It's the little things that make life big. Our Australian Botanical Gin is a testament to this – a carefully curated blend of [mention 2-3 key native botanicals] handpicked for their unique character. Expect a vibrant journey for your palate, quintessentially Australian, exceptionally smooth. Perfect for your classic G&T or a moment of pure, unadulterated gin appreciation."
• •Event Promotion (Distillery Tasting): "Gather your mates! Our distillery doors are open, and the gin is flowing. Join us for an afternoon of guided tastings, cheeky cocktails, and good company. Experience the passion behind Little Things Gin, right where the magic happens. Book your spot – we can’t wait to share our spirit with you! #GinTastingPerth #LittleThingsDistillery #PerthEvents #SupportLocalWA"
• •'About Us' Snippet: "Founded by three mates with a shared dream, Little Things Gin is all about capturing the unique spirit of Australia in a bottle. We believe in the art of small-batch distilling, the beauty of native botanicals, and the joy of sharing a genuinely handcrafted gin. From our Perth distillery to your glass, it’s a journey of passion and precision."