Brand Tone

Personal & Relatable, Joyful & Whimsical, Caring & Appreciative, Handcrafted & Artistic, Celebratory

Brand Values

• •Handmade Quality & Craftsmanship
• •Uniqueness & Creativity
• •Customer Joy & Confidence
• •Appreciation for \"Little Things\"
• •Personal Connection & Service
• •Affordability
• •Care & Cherishing Moments

Best Practices

• •Always Emphasize \"Handmade\" and \"Care\": Continuously reinforce that products are crafted with personal attention and dedication, not mass-produced.
• •Maintain a Personal & Relatable Voice: Share snippets of Audria's story or the inspiration behind designs to foster connection. Use \"we\" and \"us\" to include the customer in the brand's community.
• •Focus on Joy, Celebration, and Confidence: Frame product benefits around how they make customers feel – happy, special, confident, and cherished.
• •Use Positive and Slightly Whimsical Language: Incorporate words that evoke happiness, delight, and artistry. Emojis can be used appropriately to enhance this tone on social media.
• •Show Appreciation & Engage Authentically: Respond to comments and messages with genuine warmth and gratitude. Highlight customer photos and testimonials to build community and social proof, reinforcing the brand's value of customer happiness.

Social Perception

Highly Positive Customer Feedback, Giftable & Special, Trusted & Recommended, Artistic & Talented Creator, Diverse Offerings

Copy Examples

• •Add a pop of handmade happiness to your day! 🌈 Our new polymer clay earrings are here – uniquely designed, delightfully lightweight, and made with a whole lot of love. Because the little things can make the biggest statement. Shop now and find your new favorite!
• •Celebrating something special? Or just because? 🎂 Let Bake It Rayne create a sweet masterpiece just for you! From whimsical cupcake bouquets to elegant custom cakes, every bite is crafted with care to make your moments even more memorable. It's the little treats that make life sweet!
• •Cherish the precious bond forever. ✨ Our Mama's Milk Keepsakes are a beautiful way to hold onto those irreplaceable moments. Crafted with the utmost care and love, these little things hold the biggest memories. Let us create a unique piece for you.
• •Look at this ray of sunshine! 😍 We absolutely ADORE seeing you in your Little Things by Rayne! Thanks for sharing the joy. Tag us in your pics – it truly makes our day! #LittleThingsBigSmiles #HandmadeWithLove
• •From vibrant, handcrafted accessories that spark confidence to delicious, custom-baked treats that sweeten any occasion, Little Things by Rayne is all about celebrating the joy in the details. ✨ Founded by a mom and Army vet, we believe it's the little things, made with care, that warm the heart. What little thing will make your day brighter?