Brand Tone

Artistic & Authentic, Mindful & Serene, Personal & Approachable, Appreciative of Craft, Minimalist & Elegant

Brand Values

• •Handmade Quality & Craftsmanship
• •Artistic Expression
• •Individuality & Uniqueness
• •Enhancing Everyday Life
• •Small Business & Independent Artistry
• •Connection

Best Practices

• •Embrace "Handmade" Language: Consistently use terms like "handcrafted," "small batch," "artisan-made," "studio," and "unique" to reinforce the value of the products.
• •Focus on the "Why": Connect products to the experience they offer – "enhancing rituals," "bringing calm," "adding beauty to everyday moments." Speak to the feeling, not just the function.
• •Maintain an Authentic, Personal Voice: Write as Kimi Recor, the artist. Share snippets of inspiration, the process, or studio life. This builds connection and reinforces authenticity. Avoid overly corporate or salesy language.
• •Keep it Visually and Textually Cohesive: Ensure the language complements the minimalist, serene, and organic aesthetic of the ceramics. Use clear, concise, and slightly poetic language where appropriate.
• •Engage Mindfully: When responding to comments or messages, maintain the same approachable, appreciative, and calm tone established in your primary content. Address customers with a personal touch.

Social Perception

Positive & Admiring, Seen as High-Quality Artisan Goods, Associated with a Specific Aesthetic, Personal Connection, Desirable

Copy Examples

• •Instagram Post (New Mug Release): Savor your morning ritual. Our new Arroyo Mug, handcrafted with intention, is here to cradle your coffee and calm your day. Each curve and glaze tells a story of slow making. Available now, while these small batch treasures last. #littlesurething #handmademug #ceramics #morningritual #slowliving
• •Website Product Description (Planter): Give your green companions a home as unique as they are. The Terra Planter, with its earthy tones and organic form, is designed to bring a touch of handcrafted serenity to your space. Perfect for your favorite succulent or trailing vine. Made by hand in our Los Angeles studio.
• •Email Newsletter Subject (Shop Update): Fresh from the Kiln: New Pieces for Your Sanctuary ✨
• •Instagram Story (Behind the Scenes): (Video of hands shaping clay) The quiet magic of clay taking shape. Each piece begins as a simple thought, slowly brought to life. #studiolife #potteryprocess #artistatwork #littlesurething
• •Promotional Post (Holiday Season): Gift thoughtfully this season. A piece from little sure thing is more than an object; it's a moment of handmade beauty, a future heirloom. Explore our curated collection for unique gifts that speak from the heart. #handmadegifts #shopsmall #artisanmade #ceramicslove