Brand Tone

friendly, warm, and personal

Brand Values

• •Family-centric
• •Creativity and Design
• •Quality and Practicality
• •Customer Focus
• •UK-Made & Lower Environmental Impact

Best Practices

• •Speak from the Founder's Voice (Louise): Maintain the personal, friendly, and slightly informal tone established in the "About Us" section. Share anecdotes or insights from a parent's perspective.
• •Emphasize Style and Uniqueness: Consistently use words like "beautiful," "stylish," "fun," "unique," and "on-trend" when describing products and the brand's aesthetic.
• •Highlight Practical Benefits for Parents: Clearly communicate how the products make parents' lives easier (e.g., "easy to clean," "lightweight," "helps prevent rolling").
• •Showcase British Craftsmanship and Quality: Mention that products are made in the UK and with high-quality, safe materials where applicable. This builds trust and appeals to customers looking for durability.
• •Engage with a Warm and Approachable Manner: Use welcoming language, encourage interaction, and express genuine care for customers and their little ones. Mirror the positive and helpful tone seen in customer service interactions.

Social Perception

Customers generally perceive the brand very positively, frequently praising the stylish designs, quality, and practicality of the products, especially the changing mats. The anti-roll changing mats are often mentioned as helpful and providing peace of mind. The "beautiful," "lovely," and "cute" patterns are a significant draw for customers. The brand is seen as offering unique and aesthetically pleasing alternatives to standard baby products. Good customer service is also noted. The founder's personal story and passion resonate with customers, creating a sense of connection. The partnership with CK Fulfilment suggests growth and a commitment to scaling the business while maintaining focus on product creation.

Copy Examples

• •Tummy time just got a whole lot cuter (and comfier!). Explore our range of beautifully designed splash mats, perfect for little explorers and stylish nurseries.
• •From one parent to another, we know that nappy changes aren't always glamorous! But with our easy-to-clean, anti-roll changing mats, they can at least be a little more stylish and secure. Made with love, right here in the UK.
• •Dreaming of a nursery that’s as unique as your little one? Our curated collection of baby essentials, from playful changing mats to snuggly swaddles, brings fun and fashion to your baby's world.
• •Spills? Dribbles? No problem! Our waterproof and wipe-clean changing mats mean less time cleaning and more time cuddling. Because those precious moments fly by!
• •Supporting your little one's weaning journey, one stylish (and wipeable!) highchair cushion at a time. Discover prints that pop and make mealtime fun!