Brand Tone

Visually Appealing & Modern, Direct & Promotional, Friendly & Approachable, Enthusiastic & Playful

Brand Values

• •Quality
• •Style & Trend-consciousness
• •Accessibility/Affordability
• •Customer Convenience

Best Practices

• •Develop a Brand Voice Guide: Clearly define your brand's personality (e.g., chic, playful, sophisticated, down-to-earth), target audience, and key messaging points. Share this with anyone creating content.
• •Be Consistent Across All Platforms: Whether it's your website, social media, or email marketing, the tone should feel familiar and aligned with your brand's identity.
• •Focus on Your Customer: Use language that resonates with your target audience. Understand their aspirations, pain points, and how your products can benefit them.
• •Keep it Clear and Concise: Avoid jargon or overly complex language. Make your message easy to understand and engaging.
• •Inject Personality Authentically: While maintaining professionalism, don't be afraid to let your brand's unique personality shine through in your word choice and phrasing. Authenticity builds trust.

Social Perception

Accessible online store for contemporary women's clothing and some children's items. Actively trying to build a community and engage with customers online. Perception largely shaped by individual customer experiences.

Copy Examples

• •✨ Your new obsession just landed! ✨ Meet the [Dress Name] – effortlessly chic and perfect for turning heads. Brunch, date night, or just because... this is THE dress. Tap to shop now and enjoy free NZ/AU shipping over $150! #LittleSecretNZ #NewCollection #StyleObsessed #NZFashion
• •Refresh your look with Little Secret! 💃 Discover the latest trends in women's fashion, from everyday essentials to standout pieces. Quality styles you'll love, delivered to your door. Shop online now! 👉 [Link to website] #LittleSecretStyle #ShopOnlineNZ #WomensFashionNZ
• •SECRET'S OUT! 🎉 Get 20% off all tops this week only. Elevate your wardrobe for less. Discount automatically applied at checkout. Don't miss out! #Sale #FashionDeals #LittleSecretFinds
• •Meet your wardrobe's new best friend: the [Top Name]. Crafted for comfort and endless style, this versatile piece can be dressed up with tailored pants or down with your favourite denim. Soft fabric, flattering fit – it's a must-have! Add to cart and discover your new go-to. #VersatileStyle #EverydayChic #LittleSecretEssentials
• •🤫 Psst... A Little Secret Just For You (New Arrivals + Special Offer!)