Brand Tone

Nurturing, Imaginative, and Trustworthy.

Brand Values

• •Imagination & Creativity
• •Education
• •Safety & Quality
• •Conservation

Best Practices

• •Lead with Imagination: Always frame the product as a tool for creativity and adventure. Use words like "imagine," "discover," "explore," and "adventure" to set the scene.
• •Weave in the "Why": Connect the products back to the brand's core values. Mention the educational aspect (learning about animals) and the conservation mission whenever it feels natural to do so. This adds depth and purpose.
• •Speak to the Parent, Delight the Child: Write copy that addresses the parent's needs (safety, quality, developmental benefits) while capturing the fun and magic that will appeal to a child.
• •Maintain a Warm and Encouraging Tone: Use positive, gentle, and nurturing language. Avoid overly salesy or urgent phrasing. The tone should feel like a recommendation from a trusted friend.
• •Keep it Clean and Simple: Mirror the brand's visual aesthetic in the copy. Use clear, concise sentences and well-structured paragraphs. Employ emojis and formatting to add personality and improve readability on social media without creating clutter.

Social Perception

High-Quality, Beautifully Designed, and Mission-Driven.

Copy Examples

• •Ready for a backyard adventure? Our fox mask and tail set is more than just a costume—it's a ticket to a world of imagination. Hand-designed in Australia and crafted for endless play, it’s the perfect way to bring their favorite animal stories to life. #LittleSafari #ImaginativePlay #KidsCostumes
• •Play with Purpose. Spark their creativity with our animal masks and tails, and help protect wildlife with every purchase. Join our mission to inspire the next generation of animal lovers. #PlayLearnProtect
• •Hello [Customer Name], get ready to explore the wonders of the ocean! Our new Sea Turtle mask and tail set has arrived. Designed to inspire curiosity about marine life, this set is perfect for beach trips or bathtub adventures. As always, a portion of your purchase helps support marine conservation. Explore the new arrival!
• •Tummy time just got a wild new look! Our super-soft, non-toxic play mats give your little adventurer a safe and comfy space to explore. Featuring high-contrast patterns to support their development, it's playtime they'll love and quality you can trust. Shop the collection now for 10% off your first order!
• •Become Australia's most beloved marsupial! This adorable Koala mask is designed to spark hours of imaginative play. Made from soft, kid-safe materials, it's perfect for dress-up, school projects, or simply a fun afternoon. Fun fact: Koalas aren't bears—they're marsupials! With Little Safari, every playtime is a chance to learn something new.