Brand Tone

Passionate, Creative, and Encouraging

Brand Values

• •Handmade & Small-Batch Production
• •Sustainability & Eco-Consciousness
• •Creativity & Self-Expression
• •Joy & Passion
• •Authenticity & Storytelling

Best Practices

• •Lead with Passion: Always convey the genuine love for the craft. Use words like "joy," "passion," "love," and "inspired" to describe the process and the products.
• •Emphasize 'Handmade' and 'Local': Consistently mention that products are "hand-carved," "hand-printed," and "made in our Sydney studio" to reinforce the brand's core value of small-batch, local production.
• •Use Encouraging and Inclusive Language: Frame creativity as accessible to everyone. Use phrases like "No experience necessary," "Discover your inner artist," and "We believe everyone is creative" to make the brand feel welcoming and supportive.
• •Tell the Story of the Art: Connect the artwork to its inspiration, particularly Australian flora and fauna. Describe the "why" behind a piece to create a deeper connection with the audience.
• •Highlight Sustainability: Weave in the brand's commitment to eco-friendly practices by mentioning "sustainable materials," "eco-conscious," or "100% recycled paper" where appropriate. This appeals to a conscious consumer base.

Social Perception

The public and customers perceive Little Rowan Redhead as a high-quality, authentic, and inspiring brand. Customers who purchase products and attend workshops express high levels of satisfaction. The artist, Rowan Sivyer, is seen as a knowledgeable, patient, and encouraging teacher who is generous with her expertise. The brand is respected within the maker community and is seen as a go-to for modern, non-kitsch Australiana-themed art. The commitment to sustainability and handmade quality resonates with customers who value eco-conscious and locally made products. The brand is viewed as both an artistic endeavor and an educational resource, empowering others to be creative.

Copy Examples

• •Bringing a little bit of the wild inside. Our latest kookaburra linoprint is hand-carved and printed with love, right here in our sunny Sydney studio. Each one is a reminder of the beauty in our own backyard. Perfect for adding a pop of colour and a touch of joyful Australiana to your walls. Shop the link in our bio!
• •Unleash your inner artist! Ever wanted to create your own custom fabrics? Our Block Printing on Fabric workshop is your chance to learn, play, and make something truly unique. No experience needed—just a willingness to get creative. Join our next class and discover the joy of handmade. Sign up here: [Link]
• •Ready to make your mark? Our hand-carved stamp kits come with everything you need to start your block printing adventure. Inspired by the belief that everyone has a creative spark, this kit is designed to be fun, easy, and endlessly versatile. From decorating cards to creating your own gift wrap, the possibilities are endless. What will you create?
• •Here at Little Rowan Redhead, we believe in the magic of making things by hand. There s a special kind of joy in the slow, deliberate process of carving a design, rolling the ink, and revealing the final print. It s a little piece of our passion, sent from our studio to your home. Thank you for supporting our journey and for choosing art that s made with care and a whole lot of heart.
• •From our hands to yours. Discover the simple joy of block printing and transform everyday items into works of art. Our handmade stamps and kits make it easy to add a personal, creative touch to anything you can imagine. #Handmade #DIY #BlockPrinting #CreativeInspiration