Brand Tone

Heartfelt, Whimsical, and Nurturing.

Brand Values

• •Heart-Centered Connection
• •Artistry and Quality
• •Inclusivity and Empathy
• •Planet Conscious

Best Practices

• •Lead with Heart: Every piece of copy should stem from a place of genuine emotion and care. Use warm, emotive language that fosters a sense of connection.
• •Tell a Story: Weave a narrative around the products. Every design has a story, and sharing that adds depth and value to the brand.
• •Embrace the Whimsy: Use descriptive and imaginative language that reflects the charming and magical nature of the illustrations. Words like "enchanting," "delightful," and "playful" will resonate with the brand's aesthetic.
• •Maintain a Personal Touch: Address the audience in a friendly and approachable manner. Use "you" and "we" to create a direct and personal conversation, much like the founder's "About Us" page.
• •Highlight Core Values: Consistently integrate the brand's values of connection, artistry, inclusivity, and sustainability into the copy, whether it's through product descriptions, social media captions, or blog posts.

Social Perception

Adored and Trusted.

Copy Examples

• •Welcome to the world, little one. A tiny new adventure is about to begin, and we can't wait to watch you grow. Our hand-painted safari friends are here to celebrate your arrival and fill your nursery with love.
• •Another year of magical moments and wonderful you! May your day be as special as you are. Our whimsical woodland creatures are all here to wish you the happiest of birthdays.
• •Sometimes, you just need to know someone is in your corner. Through all of life's ups and downs, we're sending a little paper hug to let you know you're in our thoughts.
• •We believe in the power of a handwritten note to brighten someone's day. Our newest collection of heartfelt cards is here to help you find the right words, or let our charming characters say it all for you. ✨
• •Learning and playing, hand-in-hand. Our beautifully illustrated flashcards and educational maps are designed to spark curiosity and bring families together for moments of joyful discovery.