Brand Tone

Appreciative & Sophisticated

Brand Values

• •Celebration of New Zealand Artistry
• •Quality & Craftsmanship
• •Authenticity
• •Supporting Artists
• •Creating an Inspiring Experience
• •Community Connection

Best Practices

• •Focus on Storytelling: Share the narratives behind the artwork, the artists' inspirations, and the techniques used. This adds depth and connects with the Authentic and Appreciative tones.
• •Use Evocative and Descriptive Language: Employ rich adjectives and sensory details to convey the beauty, skill, and emotional impact of the art, aligning with the Sophisticated tone. Avoid overly casual slang or overly academic jargon.
• •Emphasize New Zealand Origin and Artistry: Consistently highlight the connection to New Zealand artists and the unique cultural context of their work. This reinforces the core value of Celebration of New Zealand Artistry.
• •Maintain a Respectful and Appreciative Voice: Always write about the art and artists with a sense of admiration and respect for their talent and dedication.
• •Be Welcoming and Inclusive: While sophisticated, ensure the language is accessible and inviting to both seasoned collectors and those new to art appreciation, fostering a Welcoming interaction. Ensure calls to action are clear and encouraging.

Social Perception

Little River Gallery is perceived as a reputable and established champion of New Zealand art.

Copy Examples

• •Immerse yourself in the vibrant spirit of Aotearoa. Little River Gallery curates exceptional New Zealand art and design, connecting you with the vision and passion of our nation's most talented creators.
• •Discover the evocative landscapes of [Artist's Name]. Each brushstroke captures the unique light and texture of [Region/Inspiration], offering a timeless piece of New Zealand to cherish. Explore their latest collection, now showing.
• •Hand-formed with intention, this [ceramic item] by [Artist's Name] embodies a beautiful balance of form and function. A testament to meticulous craftsmanship, it brings an authentic touch of New Zealand artistry to your home.
• •Join us in celebrating new horizons in New Zealand art. Our upcoming exhibition, '[Exhibition Title],' showcases breathtaking new works from [Number] visionary artists. An inspiring journey through contemporary creativity awaits.
• •Bring the essence of New Zealand artistry into your life. Explore our curated online collection and find an original piece that speaks to you. Authenticity, quality, and inspiration, delivered from our gallery to your door.