Brand Tone

Friendly, personal, and community-centric. The language is warm, inviting, and approachable, aiming to be a trusted friend and local guide for thoughtful gift-giving.

Brand Values

• •Community and Connection
• •Personalized Service
• •Support for Small Business
• •Quality and Curation
• •Kindness and Gratitude

Best Practices

• •Always Lead with "You": Frame copy around the customer's needs, desires, and feelings. Instead of "We sell candles," use "Find the perfect scent to make your home feel like a sanctuary." This aligns with the brand's personalized service value.
• •Incorporate Storytelling: Share the stories behind products or the personal experiences of the owners and staff. This reinforces the "extended family" feel and builds a deeper emotional connection with the audience.
• •Use Words of Community and Togetherness: Consistently use words like "community," "family," "friends," "we," and "us" to strengthen the sense of belonging that is central to the brand's identity.
• •Express Gratitude Openly: Regularly thank customers for their support of a small, local, women-owned business. This not only shows appreciation but also reminds customers of the brand's core values.
• •Keep it Positive and Personal: Maintain a consistently warm, friendly, and approachable tone. Ask questions in social media captions to encourage interaction and respond to comments personally to foster genuine conversation.

Social Perception

Overwhelmingly positive. Customers praise excellent, friendly service and a unique, high-quality selection of gifts. Perceived as a reliable source for trendy and unique items with strong local character. Builds trust and loyalty, often seen as a 'go-to place' for special occasions, maintaining an active and engaging social media presence.

Copy Examples

• •That little sparkle you’ve been looking for just arrived. ✨ Meet the latest from E Newton Jewelry, designed to be worn, loved, and layered. Simple, timeless, and perfect for celebrating life's golden moments. Come find your new favorite piece in-store this week! #ENewtonJewelry #LittleRedBirdGifts #KennesawGA #ShopLocal #TimelessStyle
• •It’s more than just a store to us; it’s a place where friends become family. Whether you need the perfect gift or just a little friendly advice, our door is always open. Thank you for filling this place with so much joy and for choosing to support our small business dream! #CommunityLove #ShopSmall #KennesawBusiness #LittleRedBirdFamily
• •🎁 The Perfect Gift is Waiting for You... Stumped on what to get them? Don't worry, we're here to help! Discover our curated collection of unique gifts for every occasion.
• •5 Gift Ideas In 5 Seconds! 🎁 We've got something for everyone. #GiftIdeas #LittleRedBirdGifts #TikTokMadeMeBuyIt #ShopKennesaw
• •Meet your new desk buddy! This ridiculously cute Amuseable Coffee Bean from Jellycat is the perfect pick-me-up for any time of day. With its soft, plushy feel and quirky smile, it's a guaranteed way to bring a little joy to your space. A thoughtful and fun gift for the coffee lover in your life (or a treat for yourself!).