Brand Tone

Cool & Edgy, Playful & Fun, Authentic & Relatable, Confident & Bold, Community-Focused & Friendly

Brand Values

• •Quality & Durability
• •Uniqueness & Style
• •Comfort
• •Sustainability & Ethical Production
• •Family & Empowerment
• •American Made
• •Customer Satisfaction

Best Practices

• •Create a "Brand Voice" Guide: Document key tonal words (e.g., rad, stoked, epic, vibe), phrases to use/avoid, and the overall personality (playful, authentic, edgy, confident). Share this with anyone creating content.
• •Know Your Audience (The Rad Parent): Speak their language. Understand they're looking for quality, uniqueness, and likely appreciate a bit of an edge and authenticity. Use language that resonates with a modern, discerning parent who wants stylish, durable clothes for their kids.
• •Storytelling is Key: Continue sharing the "why" behind the brand – the founder's journey, the inspiration behind designs (motorsports, vintage), and the commitment to values like US manufacturing and sustainability. This builds connection and reinforces authenticity.
• •Be Consistent Across All Channels: Whether it's an Instagram caption, a product description, an email, or a TikTok video, the tone should feel recognizably "Little Rad Things."
• •Engage Authentically: When responding to comments or messages, maintain the friendly, community-focused, and slightly edgy tone. Let the brand's personality shine through in interactions. Use emojis and slang where appropriate to the cool, playful vibe (e.g., 🤘, ✨).

Social Perception

Loved by Parents, High-Quality & Durable, Stylish & Unique, Trustworthy Small Business, Good Customer Service, Aspirational

Copy Examples

• •Instagram Post Caption: "Fueling rad adventures, one comfy tee at a time. 🤘 Our latest drop is packed with epic designs that are as unique as your little world-changer. Built tough for playground crusades and soft enough for chill-out sessions. Tap to shop the vibe! #LittleRadThings #KidsStyle #MadeForPlay"
• •Website Banner: "Ditch the boring. Dress 'em in threads as awesome as they are. ✨ Shop the new collection – Rad styles, USA made quality."
• •Email Subject Line: "Hey Rad Parent! Fresh Gear Just Landed (You're Gonna Want This)."
• •Product Description Snippet (for a graphic tee): "This isn't just a tee, it's a statement. Made from ultra-soft organic cotton (because comfort is king), this [Tee Name] tee features a vintage-inspired graphic that screams 'cool kid on the block.' Ready for anything your little legend throws its way. Look rad, feel rad. It's the LRT way."
• •Facebook Ad Copy: "Tired of the same old kid's clothes? So were we! Little Rad Things is designed by a mom who gets it. We create premium, durable, and seriously cool apparel for your little dudes and dudettes. Join the rad parent crew and give your kid's wardrobe an upgrade! ➡️ Shop Now & Get 15% Off Your First Order!"