Brand Tone

Nurturing & Gentle, Trustworthy & Safe, Personal & Relatable, Artisanal & High-Quality

Brand Values

• •Safety First
• •Handmade Quality
• •Natural & Non-Toxic
• •Community & Motherhood
• •Supporting Small Business

Best Practices

• •Always Lead with "Why": Start with the purpose behind the product (e.g., safety, soothing, natural). The "what" (the product itself) should follow. This reinforces the brand's values.
• •Use Nurturing Language: Employ words like "gentle," "soothe," "little one," "treasure," and "care" to maintain a soft and caring tone across all communications.
• •Tell the Founder's Story: Regularly weave Kassie's story as a mother and founder into social media posts, emails, and "About" sections to maintain authenticity and relatability.
• •Highlight "Handmade in Melbourne": Consistently mention the local, artisanal nature of the products. This differentiates the brand from mass-market competitors and justifies its premium positioning.
• •Balance Emotion with Reassurance: Connect with parents on an emotional level (the joys and struggles of parenting) while always providing rational reassurance (safety certifications, non-toxic materials). This builds both a relationship and trust.

Social Perception

The public and customer perception is overwhelmingly positive. Customers view the brand as a reliable source for safe, beautiful, and high-quality baby products. The founder, Kassie, is perceived as approachable and dedicated, enhancing the brand's trustworthiness. The products are seen as thoughtful gifts, perfect for baby showers and new parents. The aesthetic is highly valued and often mentioned in reviews.

Copy Examples

• •Those first teeth are a big milestone, but a tough one. Soothe their gums naturally with our handmade beechwood teethers. Designed by a mum, for your little one. Safe, gentle, and lovingly crafted in Melbourne.
• •Your Baby's Safety is Our Promise. Every Little Pot of Gold teether is independently safety certified, made with non-toxic silicone and natural wood, because we believe peace of mind is the greatest treasure.
• •Hi [Customer Name], I remember those sleepless nights wondering if I was choosing the right things for my baby. That's why I started Little Pot of Goldto create beautiful, handmade essentials you can truly trust. Every stitch, every bead, is packed with love and care. Thank you for being on this journey with me. - Kassie
• •Tough teething days? We've been there. Our sensory toys are designed to do more than just soothethey engage curious minds and tiny hands with safe, stimulating textures. Turn tears into tiny smiles.
• •More than just a dummy clip, it's a piece of handmade art. Each clip is meticulously assembled in our Melbourne studio using smooth beechwood and buttery-soft silicone beads. It’s a beautiful, practical accessory designed to keep their favourite soother close and secure.