Tono de Marca

Eco-conscious, principled, adventurous, rugged, authentic, community-focused, passionate, and friendly, with a transparent and down-to-earth persona.

Valores de Marca

• •Sustainability
• •Durability & Quality
• •Community
• •Love for Animals and the Outdoors
• •Transparency

Mejores Prácticas

• •Prioritize Storytelling: Always lead with the "why." Every piece of copy, from a product tag to a social media post, is an opportunity to remind customers of the unique origin story—materials saved from landfills and handcrafted into new gear.
• •Use a Consistent Lexicon: Continuously use and own core brand keywords: upcycled, handmade, Whistler, adventure, durable, sustainable, re-purpose, eco-friendly, circular economy. This reinforces brand identity and improves SEO.
• •Show, Don't Just Tell: The brand's visuals are as important as its text. Consistently use high-quality imagery of pets and people in authentic outdoor settings (mountains, trails, forests) that reflect the rugged, adventurous spirit of the brand.
• •Amplify Community Voices: Feature user-generated content, customer testimonials, and stories from the "local mountain community." This validates the brand's authenticity and builds a loyal following who see themselves reflected in the brand.
• •Educate and Inspire: Use platforms like the blog and social media to offer genuine value beyond the products. Share tips for sustainable living with pets, guides to pet-friendly trails, or insights into the upcycling process. This positions the brand as a trusted resource, not just a retailer.

Percepción Social

The public perceives Little Pine Pet as a high-integrity brand that delivers on its promises. Customers view the products as high-quality, reliable, aesthetically unique, ethical, purpose-driven, and authentically local, appealing to those who appreciate eco-friendly and adventurous products.

Ejemplos de Copy

• •From the Whistler cliffs to the top of the world. Every scuff and mark on our Upcycled Climbing Rope Leash tells a story of a past adventure, and it's ready to be part of yours. Give your best friend a leash with a legacy. #LittlePinePet #NetZeroPawPrint #AdventureAwaits
• •Why let performance materials go to waste? We reclaim and upcycle GORE-TEX jackets from Whistler's own ski instructors to create a collar that's as resilient as it is responsible. Weather-resistant, durable, and handmade, it’s the perfect accessory for the dog who leads the pack in any condition. Feel good about the gear you choose.
• •This leash has climbed mountains (literally).
• •Headline: Gear Up for Good. Text: Your dog deserves the best, and so does the planet. Little Pine Pet crafts durable, handmade dog gear in Whistler, BC, from upcycled climbing ropes and outdoor equipment. Shop our collection and join a community dedicated to sustainable adventures.
• •More Than a Leash: The Circular Journey of Our Climbing Ropes.