Brand Tone

friendly, personal, and informative

Brand Values

• •Handmade Quality and Creativity
• •Natural and Beneficial Ingredients
• •Customer Happiness and "Me Time"
• •Transparency and Responsibility
• •Doing Good and Helping Others

Best Practices

• •Tell Your Story: Consistently weave the personal story of the brand's founding and the inspiration of "Little Oliver" into your copy. This reinforces the personal, family-oriented nature of the company.
• •Use "We" and "Our": Employ collective pronouns to foster a sense of a small, dedicated team behind the products. This creates a more personal and approachable feel than a corporate "the company."
• •Be Open and Informative: Continue the practice of being transparent about ingredients and production processes. Use the blog and product descriptions to educate customers on the benefits of the natural ingredients you use.
• •Focus on the "Why": Emphasize the goal of providing "me time" and relaxation for customers. Connect the product features to the emotional benefits of self-care and well-being.
• •Engage Directly and Personally: In all customer communications, from social media replies to email, maintain a friendly, down-to-earth, and helpful tone. Address customers by name when possible and express genuine appreciation for their support.

Social Perception

The brand is perceived as trustworthy, genuine, and high-quality, especially for sensitive skin, due to transparent communication and the founders' personal story. Customers value the handmade aspect and natural ingredients, feeling a sense of community and personal connection.

Copy Examples

• •Steeped in nature, crafted with love. Our new Chamomile & Lavender soap is more than a cleanser; it's your daily ritual for calm. Let the soothing blend of fresh-brewed tea and gentle botanicals melt away your stress and nourish your skin. Your moment of peace awaits.
• •You can't pour from an empty cup. Take a moment for yourself today with our handcrafted body butter. Whipped to perfection with natural oils and butters, it's the little luxury your skin and soul have been craving. #LittleOliverSelfCare #HandmadeWithLove
• •It all started with a passion for creating and a rabbit named Oliver. From our home in Ohio to yours, we pour our hearts into every soap, scrub, and balm we make. We believe in the power of natural ingredients to not only cleanse but to bring a little moment of joy and relaxation to your day. Get to know our story and the love behind every product.
• •Buff away the day and reveal your natural radiance. Our emulsified sugar scrub gently exfoliates with fine sugar crystals while a blend of skin-loving butters transforms into a creamy lotion, leaving your skin feeling soft, not stripped. It's the perfect way to treat yourself to a spa-like experience at home.
• •Just for you, from our family to yours. We're excited to share our latest creation, inspired by the desire for simple, effective skincare. Discover [New Product Name], handcrafted with the same love and natural ingredients you've come to expect from us. Because you deserve a little bit of handmade happiness.