Brand Tone

Nurturing, Encouraging, and Playful

Brand Values

• •Creativity and Self-Expression
• •Connection and Bonding
• •Sensory and Mindful Play
• •Inclusivity and Community

Best Practices

• •Use Encouraging and Positive Language: Always frame creating as a fun and achievable activity. Use words like "explore," "discover," "play," and "joyful." Avoid technical jargon unless explained in a simple, accessible way.
• •Focus on the "Why," Not Just the "What": Instead of just describing the workshop, focus on the emotional benefits: "spend quality time," "unleash your creativity," "make lasting memories," "relax and unwind."
• •Engage with Questions: In social media captions, ask gentle, open-ended questions to encourage interaction. Examples: "What colors would you choose?" or "Who would you bring to a workshop?"
• •Embrace Emojis: Continue using soft, positive emojis (✨, 🌱, 🎨, ❤️) to add warmth and friendliness to digital communications, reflecting the playful nature of the brand.
• •Showcase the Community: Consistently feature user-generated content (with permission). Tag customers in photos of their creations and celebrate their work. This reinforces the value of community and shows that every creation is valued.

Social Perception

The public perception of Little Nook is overwhelmingly positive. Customers, particularly parents, appreciate the relaxed environment that allows children to explore freely. Testimonials often highlight the fun experience and the joy of creating something together as a family. The studio is perceived as a place for "creative family fun" where the process is just as important as the final product.

Copy Examples

• •Watch little hands create big magic! ✨ There's nothing more pure than a child's imagination at play. Our clay workshops are a space for joyful messes and even more joyful memories. Ready to see what your little artist will dream up? Tap the link in our bio to book a spot!
• •Looking for a new way to connect with your child? Step away from the screens and into a world of color and creativity at Little Nook. Our parent-child workshops are the perfect weekend activity to laugh, learn, and make something beautiful together. Create a memory that will last a lifetime. Learn more and book your session today!
• •That satisfying feeling... ✨ Create your own custom-designed tray with us. #Jesmonite #Singapore #DIY #CreativeStudio #ASMR
• •Your Cozy Corner for Creativity. At Little Nook, we believe everyone has an artist inside them. Join our friendly workshops to explore the joy of clay and craft, and take home a piece that's truly yours. No experience needed—just a desire to create!
• •Make this holiday unforgettable! Our special holiday-themed workshops are here. It's the perfect opportunity for festive fun and to create personalized gifts for your loved ones. Spaces are limited, so gather your friends and family and book a creative session with us today!