Brand Tone

Knowledgeable, Passionate, and Friendly

Brand Values

• •Quality
• •Expertise & Service
• •Community & Tradition
• •Passion for Winter Sports
• •Customer Focus

Best Practices

• •Emphasize Expertise & Passion: Consistently share knowledge, tips, and a genuine enthusiasm for winter sports in all communications. Staff bios or "meet the expert" features can enhance this.
• •Maintain a Friendly, Approachable Voice: Reflect the family-owned nature of the business. Use welcoming language, respond to comments and questions promptly and personably on social media.
• •Highlight Quality and Heritage: Regularly remind the audience of the quality brands stocked and the shop's long-standing history and commitment to service since 1983.
• •Be Community-Focused: Engage with the local Northeast Ohio winter sports community. Share local snow conditions (if applicable), promote local events, or feature local customers (with permission).
• •Visual Consistency: Ensure that photography and videography on social media and the website align with the brand's values – showcasing quality gear, happy customers, and the beauty/excitement of winter sports.

Social Perception

trusted, local expert and go-to retailer for winter sports gear and services

Copy Examples

• •Headline: Gear Up for Peak Performance! Body: Don't let old equipment hold you back. Our expert team at Little Mountain Ltd will get your skis and snowboards tuned to perfection, so you can carve every slope with confidence. Visit us in Mentor for a pre-season check-up! #WinterReady #SkiTuning #SnowboardService
• •Headline: Northeast Ohio's Winter Wonderland Awaits! Body: Since 1983, our family has been outfitting yours for unforgettable adventures on the snow. From first-timers to seasoned pros, find the perfect gear and expert advice at Little Mountain Ltd. Quality brands, friendly faces. #FamilyOwned #OhioWinter #SkiShop
• •Headline: The Perfect Fit for Your Best Ride. Body: Experience the difference custom bootfitting makes. Our specialists at Little Mountain Ltd ensure maximum comfort and performance, so your only focus is the thrill of the descent. Stop in and feel the Little Mountain difference. #Bootfitting #SkiBoots #SnowboardBoots
• •Headline: New Season, New Gear, New Adventures! Body: Fresh arrivals from top brands like Blizzard, Union, Head, and more are now in stock! Whether you're hitting the downhill, exploring cross-country trails, or mastering the park, Little Mountain Ltd has the quality equipment you need. #NewCollection #SkiGear #Snowboarding
• •Headline: Give the Gift of Winter Fun! ❄️ Body: Searching for the perfect present for the snow lover in your life? A Little Mountain Ltd gift card unlocks a world of top-tier gear and expert services. Available in any denomination. Stop by or call us today! #GiftIdeas #WinterSports #SupportLocal