Brand Tone

Warm and Friendly, Parent-to-Parent/Empathetic, Reassuring and Trustworthy, Stylish and Modern, Helpful and Responsive

Brand Values

• •Thoughtfulness
• •Style & Aesthetics
• •Sustainability
• •Practicality
• •Quality
• •Family-Centric
• •Customer Focus

Best Practices

• •Always Speak from Experience (Parent-to-Parent): Frame product benefits and brand messages through the lens of parental understanding and empathy. Use "we" to connect with the audience as fellow parents.
• •Maintain Warmth and Approachability: Use friendly greetings, emojis where appropriate (like the 👋🏻), and an inviting, conversational style. Avoid overly formal or corporate language.
• •Highlight Core Values Consistently: Weave in mentions of "thoughtful," "stylish," "practical," and "sustainable" naturally within product descriptions, social media posts, and all communications.
• •Keep it Clear and Helpful: New parents are often overwhelmed. Ensure copy is easy to understand, directly addresses their needs or questions, and clearly guides them (e.g., "Drop us an email," "Shop Now").
• •Visually Align Copy with Brand Aesthetics: Ensure the tone of the copy matches the minimalist, modern, and gentle aesthetic of the product photography and website design. The language should feel as clean and considered as the visual branding.

Social Perception

Positive, Reliable for Gifting, Eco-Conscious, Good Quality & Design, Singapore-Focused (Primarily)

Copy Examples

• •Hey there, lovely parents & gift-givers! 👋🏻 Say hello to our newest bundle of joy – the 'Sweet Dreams' Gift Set! We've handpicked these cozy essentials because, as parents, we know those first few months are all about soft snuggles and (hopefully!) peaceful nights. Beautifully wrapped in our signature eco-friendly packaging, because caring for your little one and our planet goes hand-in-hand. ✨ DM us if you have any questions – we're always happy to help! #HeyMomo #BabyGiftSet #NewParents #SustainableBaby
• •Celebrate Life's Sweetest Milestones with Heymomo! ✨ Finding that perfect, thoughtful gift just got easier. Our parent-curated sets are stylish, practical, and wrapped with love (and zero plastic!). Enjoy 15% off all orders this week – because a little extra joy goes a long way. Shop Now!
• •From Our Family to Yours: The Heymomo Story. Remember the beautiful chaos of bringing your first baby home? We do! As parents of three, we started Heymomo to create the kind of thoughtful, stylish, and truly useful gifts we wished for. Every set is curated with love, understanding, and a passion for sustainability. Discover gifts made by parents who *get it*. [Link to About Us page]
• •Got a baby shower on the calendar? 🍼 Spoil the new mama and bub with a gift that's as stylish as it is practical! At Heymomo, our curated baby gift sets are designed by parents, for parents – so you know you're giving something truly special (and useful!). Plus, our eco-friendly packaging means you're gifting responsibly. Shop thoughtful gifts from $35 with fast Singapore delivery! #HeyMomoBaby #BabyShowerGift #ThoughtfulGiftingSG
• •Mealtime adventures just got a little cleaner (and cuter!). Our buttery-soft silicone bib isn't just stylish; it's a parent's best friend – easy to wipe, comfy for bub, and ready for anything. We designed it because we've been there – less mess means more happy moments. Part of our 'Thoughtful Gifts, Made by Parents Who Get It' collection. 🌱