Brand Tone

Empathetic & Supportive, Empowering & Confident, Caring & Reassuring, Friendly & Approachable

Brand Values

• •Safety & Protection
• •Empowerment
• •Awareness & Advocacy
• •Support & Community
• •Quality & Visibility

Best Practices

• •Lead with Empathy: Start by acknowledging the concerns and emotions of parents dealing with childhood allergies. Use phrases that show understanding.
• •Focus on Empowerment and Confidence: Highlight how the products help children feel secure and advocate for themselves. Use positive and uplifting language.
• •Emphasize Clarity and Boldness: Consistently describe the products as "big, bright, and bold" to reinforce their visibility and effectiveness as safety reminders.
• •Maintain a Supportive and Reassuring Voice: Offer solutions and peace of mind, positioning the brand as a helpful partner in navigating allergies.
• •Use Relatable Language and Hashtags: Connect with the target audience by using terms like "allergy mom," "allergy dad," and relevant community hashtags to foster a sense of belonging.

Social Perception

Positive & Appreciative, Helpful & Necessary, Community-Focused

Copy Examples

• •Send them off with confidence! Our bright allergy alert wristbands are hard to miss, keeping your little one safe and sound wherever they go. #LittleMeAllergy #AllergyAware #PeaceOfMind
• •Tired of allergy labels that fade into the background? We were too! That's why we created bold, vibrant allergy accessories that speak up when you can't. Empower your child today! #FoodAllergyFamily #KidsWithAllergies #SafetyFirst
• •From one allergy parent to another, we get it. Lunchtime shouldn't be stressful. Our dishwasher-safe placemats and noticeable lunchbox magnets make allergy reminders clear and easy. #AllergyMom #SchoolSafe #LittleMeAllergy
• •Let your child shine, not their allergy define them! Our fun and friendly allergy patches and stickers help them feel proud and protected. Because being safe should always feel good. #AllergyKids #EmpoweredKids #StaySafe
• •Keeping your child's allergies top of mind for everyone. Our clear, colorful allergy alert signs are perfect for classrooms, caregivers, and anywhere your child explores. Big, bold, and bright for their protection. #LittleMeAllergy #TeacherSupport #AllergyAwareness