Brand Tone

Warm & Affectionate, Playful & Cheerful, Approachable & Friendly, Helpful & Supportive

Brand Values

• •Quality
• •Customer Happiness
• •Family-Centric
• •Joy & Celebration of Childhood
• •Style & Cuteness

Best Practices

• •Develop a Brand Voice Guide
• •Prioritize 'You' and 'Your Little One'
• •Embrace Storytelling
• •Keep it Positive and Uplifting
• •Be Authentic and Relatable in Social Media

Social Perception

Positive, Trusted Small Business, Fashionable & On-Trend, Gift-Worthy, Community-Oriented (Online)

Copy Examples

• •Hello, sunshine! ☀️ Our new [Pattern Name] Zip Romper is here to make playtime even sweeter. Crafted from the softest, snuggliest cotton, it’s perfect for all-day adventures and cozy cuddles. Ready for smiles? Shop now!
• •Look at this little love bug rocking our [Product Name]! 😍 We absolutely ADORE seeing your cuties in our gear. Thanks for sharing the joy, [Customer's Instagram Handle]! Tag us in your photos for a chance to be featured! #LittleLoveBugCo #HappyBaby
• •Psst... Cuteness Overload (and Savings!) Inside! 🤫 Treat your little sprout to something special! Our [Sale Name] event is ON, with adorable finds at prices that will make you smile. From playful prints to everyday essentials, find their new favorite outfit today.
• •Hop into Spring! 🌷 Discover fresh frocks, darling dungarees, and the sweetest accessories for your little sunshine. New collection blooming now!
• •More than just a store, Little Love Bug Company is a dream stitched together by a mom who knows that every little giggle and tiny toe deserves the softest touch and the cutest style. We pour our hearts into finding and creating pieces that celebrate the magic of childhood. Welcome to our family!