Brand Tone

approachable, supportive, and trendy

Brand Values

• •Community & Support
• •Family-Centricity
• •Curated Quality
• •American Pride & Small Business Support

Best Practices

• •Lead with Your Mission: Always integrate the "why" behind your brand. Mention your support for military families and other small businesses in social media bios, email footers, and product descriptions to reinforce your values.
• •Use "We" and "Our Community": Write in a collective, inclusive voice. Phrases like "We believe," "Our community," and "Join our family" make customers feel like they are part of the brand's mission, not just transactional buyers.
• •Balance Trendy with Heartfelt: While showcasing stylish products, always connect them back to the core emotions of parenthood: comfort, personality, and making memories. Let the copy reflect that you're a brand started by parents, for parents.
• •Keep it Real and Relatable: Use a conversational and approachable tone. Incorporate playful language and acknowledge the beautiful chaos of parenting. Avoid overly corporate or formal jargon.
• •Highlight Your Curation Story: Emphasize that you are a small business supporting other small businesses. When featuring a product, briefly mention the brand behind it (e.g., "From the creative moms at [Brand Name]"). This adds a layer of authenticity and reinforces the "lokal" community feel.

Social Perception

As a relatively new brand, LITTLE LOKAL is perceived as a trustworthy and purpose-driven small, family-owned business with strong community ties. It aims to be a go-to source for unique and stylish children's clothing, and its curated products position it as a convenient one-stop shop for busy parents, especially given its charitable component and support for military families.

Copy Examples

• •Style that speaks their mind. 😉 Our graphic tees are made for comfort, fun, and all the adventures they can dream up. P.S. Every order helps us give back to military families through our partnership with Our Military Kids! #LittleLokal #KidsFashion #SupportSmall
• •Beyond the Basics: Unique Styles for Your Little Originals. Free US Shipping on Orders $75+.
• •Serving your family is our honor. At LITTLE LOKAL, we proudly offer an exclusive discount for Military and First Responder families on our entire collection of curated kids' apparel. Thank you for your service to our communities. Shop now and save!
• •👋 A Gift From Our Family to Yours: New Arrivals + Our Mission
• •Crafted from ultra-soft, breathable bamboo, these pajamas are perfect for sensitive skin and cozy nights. Designed by a fellow small business we love, each piece is chosen to bring comfort and style to your little one's closet. Sleep soundly knowing you're supporting families like yours.