Brand Tone

Informative & Helpful, Natural & Wholesome, Passionate & Caring, Direct & Simple

Brand Values

• •Animal Welfare
• •Natural Products
• •Quality & Efficacy
• •Sustainability/Eco-Friendliness
• •Local Connection
• •Customer Education

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., "Informative yet friendly," "Passionate but not preachy," "Simple and clear language"). Include examples of "do's and don'ts."
• •Prioritize "Natural" and "Well-being": Consistently weave in keywords and concepts related to natural ingredients, animal health, comfort, and eco-friendliness. This reinforces core values.
• •Speak Directly to Pet Owners: Use "you" and "your pet" to create a personal connection. Focus on the benefits *for their animals* (e.g., "Ensures your rabbit stays dry and comfortable").
• •Maintain Simplicity and Clarity: Avoid overly complex sentences or industry jargon. The copy should be accessible to all pet owners, reflecting a down-to-earth, helpful approach.
• •Show, Don't Just Tell, the Passion: Instead of just saying "we are passionate," let it show through helpful tips, stories (if applicable, e.g., "From our homestead experience..."), and by highlighting the positive impact of the products on animal lives. Promoting adoption is a good example of this.

Social Perception

Trustworthy as a provider of safe, natural products for beloved pets. Caring towards animals and responsible pet ownership. Reliable offering effective and quality bedding solutions. Eco-conscious for customers who prioritize natural and sustainable pet products.

Copy Examples

• •Give your furry friends the best rest with our all-natural Canola & Hemp Bedding! 🌿 Super absorbent, incredibly soft, and kind to the planet. Because at Rocky Roost, your pet's comfort and health are our passion. Learn more and shop now! [Link] #RockyRoostShop #NaturalPetCare #HempBedding #HappyPets
• •Experience the difference with Rocky Roost's Hemp Bedding Bale. Ethically sourced from our humble homestead origins, this bedding is highly absorbent, low-dust, and naturally controls odor, ensuring a healthier, happier environment for your cherished companions. Invest in their well-being, naturally.
• •Email Newsletter Subject Line: Keep Them Cozy & Clean: Discover the Natural Goodness of Rocky Roost Bedding! Body Snippet: Did you know our natural bedding isn't just comfy? It's also super absorbent and helps keep odours at bay! Visit us at the St. Jacobs Farmer's Market or shop online for a healthier coop and hutch!
• •Meet us at the St. Jacobs Farmer's Market! Stock up on Rocky Roost's locally supplied, natural animal bedding. Passionate about pets, dedicated to quality. Your animals will thank you!
• •From our farm in West Montrose to your home, Rocky Roost Shop is more than just products – it's a promise. A promise of natural, effective, and lovingly made essentials for the pets you adore. We believe in happy animals and a healthy planet.