Brand Tone

Informative, trustworthy, passionate, expert, approachable, with a subtle cute undertone.

Brand Values

• •Quality and Health
• •Transparency and Ethical Sourcing
• •Innovation
• •Community

Best Practices

• •Lead with the 'Why': Always start by explaining the health benefits or unique properties of the treat. Use phrases like "Packed with...", "Rich in...", "Perfect for...".
• •Emphasize Quality Keywords: Consistently use terms like "single-ingredient," "dehydrated," "handcrafted in LA," "ethically sourced," and "novel protein" to reinforce brand values.
• •Maintain an Educational Tone: Frame your copy as helpful advice for pet owners. Explain why a certain protein is beneficial or how a specific treat can help with dental health or allergies.
• •Be Transparent and Confident: Don't shy away from the unique nature of your products. Address ingredients like "guts and feathers" or "testicles" in a straightforward, confident manner that builds trust.
• •Engage with the Community: Use location-specific tags like "#MadeinLA" or "#LosAngelesDogs". Encourage user-generated content by asking followers to share photos of their pets enjoying the treats, reinforcing the brand's community feel.

Social Perception

Customers view the brand as a provider of high-quality, unique, and trustworthy pet treats. It is particularly favored by dog owners looking for natural and novel protein options. The brand is perceived as a knowledgeable small business that is passionate about pet nutrition.

Copy Examples

• •Introducing our newest creation: Dehydrated Green Lipped Mussels! Packed with natural anti-inflammatory properties and a huge boost of Omega-3s, these single-ingredient treats are perfect for supporting your pup's joint health. Ethically sourced and handcrafted in LA, because your best friend deserves nothing less. Tap to shop!
• •Beyond the Bag. Discover single-ingredient, dehydrated treats made from novel proteins. No fillers. No additives. Just pure, handcrafted goodness for your pet.
• •Treat your pup to the extraordinary with our Alpaca Jerky. This super lean, hypoallergenic protein is one of the most sustainable meats on the planet. With lower cholesterol than almost any other meat, it's the perfect guilt-free chew for sensitive stomachs and discerning dogs. Handcrafted with love in Los Angeles.
• •From raw to ready! Here's how we make our all-natural Rab-bits. High in protein, great for dental health, and a crunchy delight for your pup!
• •A Treat They Haven't Tried Before... 🐾