Brand Tone

Nurturing, Aspirational, and Wholesome

Brand Values

• •Family Connection
• •Quality & Durability
• •Early Development & Fun
• •Authenticity

Best Practices

• •Always Tell the Story: Weave the brand's authentic origin story into the copy whenever appropriate. Remind the audience that the brand was created by parents, for parents.
• •Focus on the 'Why,' Not Just the 'What': Instead of only listing product features, focus on the benefits: creating memories, fostering a love for sport, and spending quality family time together.
• •Use Nurturing and Encouraging Language: Employ words like 'unforgettable,' 'joyful,' 'cherish,' and 'inspire.' The copy should feel like it's coming from a supportive fellow parent.
• •Showcase Real Families: Center the narrative around user-generated content and authentic family moments. Use captions that highlight the connection seen in the photos and videos.
• •Maintain a Wholesome and Clean Aesthetic: The copy should match the visual identity—clean, simple, and positive. Avoid overly aggressive sales language and focus on the aspirational and emotional value of the product.

Social Perception

The public perceives Little Links Club as a premium, niche brand that provides a high-quality, thoughtful solution for a specific problem. Customers view it as a trustworthy, family-run business that delivers on its promise of quality. The product is seen not just as a bag, but as a special gift that introduces a child to a new passion and creates family memories.

Copy Examples

• •Some of the best memories are made on the green. Our Toddler Golf Bag is designed to be right there for their first swing, and every one after. #LittleLinksClub #FamilyGolf #MakingMemories
• •Give them their very own first club bag. Feather-light for little shoulders and durable enough for big adventures, our Toddler Golf Bag is designed to make their introduction to the game as joyful as it is memorable. #FirstGolfBag #ToddlerGolf
• •The Gift of a Lifelong Passion. This Christmas, give more than a toy—give them their first step onto the course. Our Toddler Golf Bags are the perfect keepsake for the little golfer in your life. #LittleLinksClub #GolfGifts
• •Light enough for them, tough enough for play! ✨ Watch how our water-resistant canvas handles a day on the course. Making golf fun and accessible for the whole family is what we’re all about. #GolfForKids #LittleLinks
• •Dreaming of future family tee times? 💭 (Poll: YES / Can't Wait!) Our bags are designed to get them started early. #NextGenerationOfGolfers