Brand Tone

Charming, traditional, caring, gentle, warm, friendly, approachable, and quality-focused, reminiscent of a knowledgeable and trustworthy shopkeeper.

Brand Values

• •Quality and Tradition
• •Customer-Centric Service
• •Community and Family
• •Child's Well-being
• •Personalization

Best Practices

• •Always Use Warm and Evocative Language
• •Highlight Tradition and Quality
• •Emphasize the Personal, Local Touch
• •Educate and Care
• •Maintain a Consistent Visual Identity

Social Perception

Positive; perceived as a cherished local business, an independent children's store offering high-end brands with personalized friendly service. It is seen as a female-owned concept store focusing on quality footwear and apparel, with a satisfied customer base.

Copy Examples

• •Elegance for every adventure. Our new collection of traditional children's wear has arrived, full of timeless pieces crafted to be cherished. Wrap your little ones in classic style and exceptional quality. Discover the magic in-store and online.
• •Happy feet, happy adventures! Did you know a proper shoe fitting is one of the most important steps you can take for your child's development? Visit us in-store for a complimentary, expert fitting and let's find the perfect pair for your little explorer. 👣
• •Celebrate their special moments with a gift as unique as they are. From embroidered blankets to custom-named outfits, we create beautiful, personalized keepsakes to be treasured for a lifetime. Let's make something memorable together.
• •Sunshine and style have arrived at Little Lily & Co! Our new summer collection features breezy dresses, smart shorts, and bright Lelli Kelly sandals perfect for sunny days and special occasions. Shop the best of British and European design.
• •Nestled in the heart of North Wales, Little Lily & Co is a traditional children's boutique born from a love for timeless style and quality craftsmanship. As a local, family-run shop, we pour our hearts into personally selecting every piece, ensuring your little ones are dressed in nothing but the best.