Brand Tone

Warm, personal, sentimental, and trustworthy, reflecting a small, family-oriented business that values craftsmanship and customer connection through gentle, heartfelt, and helpful communication.

Brand Values

• •High Quality
• •Craftsmanship and Local Production
• •Creating Keepsakes
• •Personalization

Best Practices

• •Lead with Emotion and Sentiment: Always frame the product within the context of a special moment or feeling (e.g., "cherished memories," "your beautiful story"). The product isn't just wood or acrylic; it's a marker of a significant life event.
• •Consistently Use Core Keywords: Weave the brand's key value words in keepsake, treasure, special moments, high quality, handcrafted, personalized in into all copy, from product descriptions to social media captions, to reinforce brand identity.
• •Maintain a Warm and Personal Voice: Write as if you are a friendly, caring individual, not a large corporation. Use "we" and "our" to create a sense of a small team, and address the customer directly with "you" and "your." The origin story is a great touchstone for this voice.
• •Emphasize Quality and Origin: Always mention that products are made with "high quality materials" and are "NZ crafted." This speaks to value, durability, and supports a premium positioning.
• •Focus on the "Why," Not Just the "What": Instead of just describing a birth announcement disc, describe *why* it matters: to "capture the magic," "share your joy," and "create a lasting memento." The benefit is the preservation of a memory, not just the object itself.

Social Perception

Highly positive; customers praise the beautiful quality, brilliant customer service, and perceive the brand as a reliable and superior choice for personalized baby gifts that capture and preserve significant life events.

Copy Examples

• •Hello, world. Announce their arrival with a keepsake as precious as they are. Our handcrafted wooden discs are here to mark the beginning of your beautiful story. Made with love, for your little love.
• •From a hopeful dream to your loving arms. Capture every milestone of your journey with Little Kookaburra. Our personalized pregnancy and birth announcement plaques are crafted in NZ to be treasured for a lifetime. Because these moments are everything.
• •Their first curl. Their tiny hospital band. The letter you wrote before they arrived. Some things are too precious to forget. Store your most cherished memories in a Little Kookaburra keepsake box, made to be passed down through generations.
• •Learning their name is one of the first big steps. Make it a beautiful one. Our custom wooden name puzzles are more than a toy in they're a keepsake that helps with recognition, spelling, and fine motor skills. Crafted from high-quality, durable materials for safe and meaningful play.
• •For the one who makes all the special moments happen. This Mother's Day, give a gift that holds a memory. Our personalized treasures are a small way to say thank you for a lifetime of love. Order now to create your custom keepsake.