Brand Tone

reassuring, informative, professional, friendly, approachable

Brand Values

• •Safety
• •Quality and Performance
• •Environmental Responsibility
• •Honesty and Transparency
• •Family-Oriented

Best Practices

• •Always Lead with Safety: The primary differentiator for Little Knights is its safety profile. Every piece of copy, where appropriate, should mention at least one key safety feature (e.g., 100% VOC-free, baby safe, odourless, antibacterial).
• •Educate, Don't Just Sell: Use copy to inform the audience about the benefits of VOC-free paint and the potential risks of conventional paints. This positions the brand as a knowledgeable and trustworthy expert.
• •Use a Reassuring Tone: The language should be calm, confident, and reassuring. Avoid overly technical jargon and speak in terms that resonate with families and homeowners.
• •Leverage Testimonials and Reviews: Incorporate customer quotes and experiences into marketing materials. Social proof is powerful, especially when dealing with products related to health and safety.
• •Balance Safety with Performance: While safety is the top priority, don't neglect to mention the paint's quality, durability, and beautiful finish. This assures customers they are not making a compromise on the aesthetic outcome.

Social Perception

Overwhelmingly positive, perceived as a premium, trustworthy brand providing a non-toxic solution for health-conscious consumers, especially families.

Copy Examples

• •Decorating your nursery is a special time. With Little Knights, you can focus on the color, not the chemicals. Our 100% VOC-free, odourless paint is designed for the most precious members of your family, so you can breathe easy knowing their room is as safe as it is beautiful.
• •Why choose between a beautiful home and a healthy one? Little Knights offers richly pigmented, stunning colours with a durable finish. It's the luxury paint that’s safer by design—100% VOC-free, anti-mould, and antibacterial. Redefine your home, one safe, beautiful room at a time.
• •We're a family-run business, and we care deeply about what goes into our paint. That’s why we created a formula that we would use in our own homes. Little Knights is our commitment to providing the highest quality, safest paint for you and your loved ones.
• •Decorators trust our paint for its superior coverage and flawless finish. Parents love it for its zero-VOC, odourless, and baby-safe properties. Get the best of both worlds with Little Knights—a professional-grade paint that puts your family’s health first.
• •Forget the fumes and the lingering chemical smell. Little Knights paint is completely odour-free, so you can get on with your decorating and enjoy your newly painted space on the same day. Beautiful results, zero smell, and total peace of mind.