Brand Tone

passionate, knowledgeable, and approachable

Brand Values

• •Quality and Craftsmanship
• •Sustainability
• •Authenticity and Passion
• •Local Identity
• •Innovation

Best Practices

• •Lead with Passion and Story
• •Highlight Quality and Complexity
• •Emphasize Sustainability at Every Opportunity
• •Celebrate Wins and Local Pride
• •Maintain an Approachable yet Expert Voice

Social Perception

Little Juniper Distilling is perceived as a premium, high-quality, and trustworthy craft distillery. The numerous awards they have won lend significant credibility and reinforce public perception of the brand as a producer of superior spirits. Customers and retailers recognize the complexity and quality of the gin, often referring to it as versatile and well-balanced. The focus on organic ingredients and sustainability likely appeals to environmentally conscious consumers. The upcoming opening of a physical distillery and cellar door is generating positive anticipation and signals growth and success.

Copy Examples

• •From the Adelaide foothills to your glass. Our Signature Gin is a testament to our passion for flavour and a deep respect for the planet. Crafted with 21 certified organic botanicals, each sip tells a story of sustainability and craftsmanship. Discover the taste of South Australia. #LittleJuniper #OrganicGin #CraftSpirits #DrinkLocal
• •It started with a spark of curiosity and grew into an award-winning reality. Little Juniper was born from a love of alchemy and a commitment to the earth. We pour our passion into every small batch, ensuring a spirit that’s as sustainable as it is sophisticated. Taste our story.
• •An adventurous twist on our classic. We steep native Australian Davidson plums in our award-winning Signature Gin for four months, creating a perfect balance of sweet and tart. The result is an earthy, vibrant spirit that’s bold enough to stand on its own, yet versatile enough for your favourite cocktail. A true taste of modern Australia.
• •The next chapter of flavour is here. Introducing The Dark Side of Little Juniper, our new coffee liqueur. We blend our triple-distilled organic cane vodka with gently cold-misted premium Fairtrade coffee beans for a rich, velvety finish. Your evenings just got a whole lot smoother. Order yours now and be the first to try.
• •Award-winning taste. Sustainably made. Little Juniper Distilling is where tradition meets innovation. Our gold-medal Signature Gin is crafted with 21 organic botanicals for a flavour that’s complex, balanced, and unforgettable. Experience the difference passion makes.