Brand Tone

Friendly, Enthusiastic, Community-Focused, Authentic, and Relatable.

Brand Values

• •Community Building
• •Supporting Small Business
• •Handmade Quality and Craftsmanship
• •Social and Cultural Consciousness
• •Authenticity and Passion

Best Practices

• •Always prioritize engagement within the VIP group and with brand reps. Use language that treats customers like insiders and friends, not just numbers.
• •Avoid overly corporate or polished language. Keep the tone personal and authentic, as if you were talking to a friend. Share behind-the-scenes content to reinforce the small shop reality.
• •Actively encourage and share photos from customers. This reinforces the community value and provides authentic social proof that aligns perfectly with the brand's image.
• •Continue creating collections around holidays, seasons, and cultural moments. This shows the brand is current, engaged, and has a personality.
• •Ensure that all photography and video content reflects the vibrant, joyful, and cute aesthetic of the products themselves. The visual tone should match the written tone.

Social Perception

The brand is perceived as high-quality and stylish, a trustworthy small business, a community hub, and heartfelt and purpose-driven.

Copy Examples

• •✨ IT’S HERE! ✨ Our 'Golden Autumn' collection is officially LIVE! 🍂 We’ve poured so much love into handcrafting these new prints—from cozy plaids to the sweetest pumpkins. We can’t wait to see your little ones in these bows! Thank you for supporting our small shop dream. Tap the link in our bio to shop the drop!
• •Welcome to Little Jams Boutique, where every bow is handmade with love in Texas. It all started with a simple idea: to create beautiful, high-quality accessories that celebrate the joy of childhood. We are more than just a boutique; we are a community of moms, friends, and supporters who believe in the power of shopping small. Every piece of ethically sourced fabric is cut and tied by hand, ensuring your little one wears a product made with care and intention.
• •Hey VIPs! As a special thank you for being our biggest supporters, we're giving you EARLY ACCESS to our upcoming Holiday Collection! 🎁 The password for the website is [Password]. Shop 24 hours before anyone else! We saw your requests for more glitter and velvet, and we listened! Your support means the world to our family business.
• •A little peek at how our bows go from fabric bolts to adorable accessories! 🎀 #smallbusinesscheck #handmadewithlove #shopsmall #babybowboutique #girlmomlife #craftersoftiktok
• •Tired of flimsy, mass-produced bows? Little Jams Boutique offers beautiful, handmade bows that stay put and are made to last. Designed by a mom, for moms. Join our community of thousands and find the perfect finishing touch for your little one's outfits. Shop our new arrivals today!