Brand Tone

Authentic and Passionate, Knowledgeable and Authoritative, Friendly and Approachable, Traditional and Heritage-Rich, Quality-Driven

Brand Values

• •Authenticity
• •Quality
• •Heritage and Tradition
• •Family Spirit
• •Customer Focus
• •Expertise

Best Practices

• •Weave in the Heritage: Regularly, but naturally, mention the company's long-standing history (e.g., "Since 1976," "decades of experience") to reinforce trustworthiness and expertise.
• •Emphasize Authenticity and Quality: Use descriptive language that highlights the genuineness of the products (e.g., "sourced from Italy," "artisan-made," "traditional methods") and their superior quality ("premium," "fine," "carefully selected").
• •Speak with Passion: Let the genuine love for Italian food and culture shine through. Use evocative words and, where appropriate, incorporate Italian phrases (with translations if needed for clarity) to add flavour.
• •Be the Knowledgeable Friend: Share tips, serving suggestions, or brief stories about the products to educate and inspire customers, positioning the brand as an approachable expert.
• •Maintain Visual-Verbal Cohesion: Ensure that the tone of the copy aligns with the style of photography and visual branding. For instance, rustic, warm visuals should be paired with copy that evokes tradition and homeliness. Clean, elegant visuals might suit copy that emphasizes premium quality.

Social Perception

A Trusted Source for Authentic Italian Goods, A High-Quality Purveyor, Established and Reliable, Passionate and Knowledgeable Importer, A Link to Italian Culture

Copy Examples

• •Image: A vibrant flat lay of fresh pasta, a bottle of their wine, and artisan cheese. Text: "Craft your own Italian masterpiece tonight! 🇮🇹 For over 45 years, Little Italy Ltd has been your trusted source for authentic flavours, from the sun-drenched fields of Italy to your table. Discover premium pasta, exquisite wines, and the finest cheeses in-store or online. What Italian dish are you dreaming of? #LittleItalyDublin #AuthenticItalian #ItalianFood #DublinFoodie #Since1976" (Tone: Passionate, Authentic, Engaging)
• •Little Italy Ltd: Ireland's Premier Importer of Fine Italian Foods & Wines Since 1976. Experience Authentic Taste, Uncompromising Quality. (Tone: Authoritative, Quality-Focused, Traditional)
• •Subject: A Taste of Italy, Delivered to Your Door! Ciao [Customer Name], bring the warmth and flavour of Italy into your home. This week, explore our new arrivals: [Product 1, e.g., Organic Tuscan Olive Oil] and [Product 2, e.g., Bronze-Die Cut Paccheri Pasta]. Perfect for creating those unforgettable family meals. Shop now and taste the tradition! (Tone: Friendly, Enticing, Traditional)
• •Little Italy Ltd has proudly supplied Ireland's leading restaurants, cafes, and delis with authentic, premium Italian ingredients for decades. Our extensive wholesale catalogue and dedicated service ensure your business can offer the true taste of Italy. Connect with our wholesale team to elevate your menu: [Link to Wholesale Page] #ItalianFoodService #WholesaleItaly #PremiumIngredients #B2BDublin (Tone: Professional, Reliable, Expert)
• •Authentic Italian Groceries | Little Italy Ltd Dublin | Shop Online. Quality Italian Food & Wine. Nationwide Delivery. Est. 1976. (Tone: Direct, Informative, Trustworthy)