Brand Tone

Artistic & Appreciative of Nature, Handcrafted & Personal, Delicate & Ethereal, Eco-conscious & Mindful, Feminine & Whimsical, Authentic & Transparent

Brand Values

• •Nature & Conservation
• •Craftsmanship & Quality
• •Sustainability & Eco-friendliness
• •Uniqueness & Individuality
• •Artistic Expression
• •Customer Connection & Satisfaction

Best Practices

• •Embrace Nature-Centric Language: Consistently use words and phrases that evoke the natural world, botanicals, seasons, and the Australian landscape. Refer to specific flowers and their characteristics.
• •Highlight the "Handmade" and "Artisanal" Aspect: Emphasize that each piece is crafted by hand, unique, and made with meticulous care by an artist. This reinforces the value and personal touch.
• •Maintain a Gentle, Poetic, and Slightly Whimsical Voice: Use descriptive adjectives that convey delicacy, beauty, and a touch of magic (e.g., "ethereal," "whisper," "enchanting," "treasure").
• •Be Authentic and Transparent About Materials and Processes: Clearly communicate the use of eco-resin, real flowers, and hypoallergenic components. Briefly explain the careful process of preserving and crafting.
• •Connect with Emotion and Sentiment: Frame the jewelry not just as accessories, but as "wearable art," "keepsakes," or items that evoke memories and a connection to nature, making them special for the wearer or as a gift.

Social Perception

A creator of beautiful and unique jewelry, High-quality and well-crafted, Connected to nature and ethically conscious, A brand with a personal touch, A source of special and sentimental gifts

Copy Examples

• •Instagram Post (Image: Close-up of new wattle earrings): Capture a piece of Australian sunshine. ☀️ Our new Golden Wattle earrings are meticulously handcrafted, preserving the delicate beauty of native blooms in crystal-clear eco-resin. Wear a little piece of nature's art. #LittleHurricaneCo #BotanicalJewellery #HandmadeInMelbourne #EcoFriendlyFashion #AustralianNativeFlora
• •Facebook Ad (Carousel showing different jewelry pieces): Inspired by nature's fleeting moments, crafted by hand with love. Little Hurricane Co. transforms real Australian flowers into timeless, wearable art. Each piece tells a story, a whisper of the wild. Discover your unique treasure today. ✨ Shop Now. [Link] #HandmadeJewellery #EcoResin #NatureInspired #ShopSmallAustralia #UniqueGifts
• •Product Description (for a Rice Flower necklace): Delicate and ethereal, our Rice Flower necklace holds the gentle spirit of the Australian bush. Each tiny bloom is carefully selected and preserved in our signature eco-resin, creating an ephemeral keepsake you’ll cherish. Suspended on a fine, sterling silver chain, it’s a subtle reminder of nature's intricate artistry. Perfect for those who carry a love for the wild in their heart. #HandmadeNecklace #RealFlowerJewellery #BotanicalArt #AustralianMade #LittleHurricaneCo
• •Email Newsletter Snippet (Announcing a new collection): Hello [Customer Name], Just as the seasons turn, bringing new blossoms to the landscape, we're thrilled to unveil our latest collection at Little Hurricane Co. Inspired by the resilient beauty of [specific flower/theme], each piece is a testament to nature's artistry, handcrafted with the eco-conscious care you know and love. Explore the new arrivals and find a little piece of magic to call your own. [Link to Collection] With nature's inspiration, Liat & The Little Hurricane Co. Team
• •Pinterest Pin Description (Image: Flat-lay of various pieces): Wearable wonders from Down Under. 🌿🌸 Little Hurricane Co. handcrafts stunning eco-resin jewelry featuring real Australian native flowers. Each piece is a unique celebration of nature's delicate artistry. Perfect for a touch of botanical charm. #LittleHurricaneCo #ResinJewellery #BotanicalStyle #AustralianHandmade #NatureLoversGift #EcoChic