Brand Tone

Vibrant, Eclectic, Casual, and Community-Focused

Brand Values

• •Variety and Choice: Offering a wide array of international cuisines from different vendors to cater to diverse tastes and dietary needs, including vegan options. This is a core aspect, ensuring there's "something for everyone."
• •Support for Local and Family-Run Businesses: Little High Eatery houses and promotes local, family-operated food stalls.
• •Community and Shared Experience: The communal seating and marketplace-style layout encourage a social and shared dining experience. It's positioned as a place to gather with friends and family.
• •Quality and Freshness: Vendors are noted for offering quality food, with some emphasizing fresh, local produce.
• •Convenience and Accessibility: Open long hours daily, with no bookings required for small groups, making it an easy dining option.
• •Atmosphere and Experience: Beyond just food, Little High aims to provide a unique and enjoyable "vibe" with elements like music and sometimes live entertainment.
• •Resilience and Revitalization: Opened in 2017, it's seen as having "breathed new life into the rebuild of the Garden City" (Christchurch) and became a symbol of the city's potential.

Best Practices

• •Use Lively and Evocative Language: Employ words like "vibrant," "buzzing," "eclectic," "flavourful," "discover," and "community" to reflect the energetic and diverse atmosphere.
• •Focus on Variety and Choice: Consistently highlight the wide range of international cuisines and options available, emphasizing that there's something for everyone.
• •Emphasize the Social/Communal Aspect: Frame dining at Little High as a shared experience, perfect for groups, friends, and families. Use inclusive language.
• •Keep it Casual and Welcoming: Avoid overly formal or exclusive language. The tone should be approachable, friendly, and inviting to all.
• •Showcase the "Experience" Not Just the Food: While food is central, also allude to the atmosphere, the unique setup, the local vendors, and the overall "vibe" of being at Little High.

Social Perception

Little High Eatery is generally perceived very positively by customers and the public. It's frequently described as a "must-do experience," a "Christchurch institution," and a "culinary hotspot." Customers appreciate the wide variety of food options that cater to different preferences and dietary requirements, making it ideal for groups. The "cool," "funky," and "vibrant" atmosphere is a significant draw. It's seen as a convenient, lively, and welcoming place with good quality food from its various vendors. Many reviews highlight it as an "amazing place" with a "great vibe." Some reviews mention it can get very busy, which is seen as a testament to its popularity. There's a strong sense of it being a successful and well-loved local hub.

Copy Examples

• •Headline: Your Crew, Your Cravings, All in One Place. Body: Can't decide where to eat? Little High brings together Christchurch's best global flavours under one roof. From sizzling Argentinian grill to authentic Thai street food, there's a discovery for every appetite. Come find your new favourite!
• •Headline: Taste the World in the Heart of Christchurch. Body: Eight kitchens, endless possibilities. Little High Eatery is your passport to delicious. Grab a craft beer, share some plates, and soak up the buzz. Good food, good times, guaranteed.
• •Headline: Not Just a Meal, It's an Experience. Body: More than a food court, Little High is a vibe. Live music, local art, and a community of flavour makers. Bring your friends, pull up a seat, and let the good times roll.
• •Headline: So Many Choices, So Much Yum. Body: Whether you're after legendary burgers, wood-fired pizza, or fresh vegan delights, Little High has you covered. Explore, indulge, and enjoy the vibrant atmosphere of Christchurch’s favourite foodie hub.
• •Headline: Your Go-To for Good Food & Great Company. Body: Day or night, Little High Eatery is buzzing with local flavours and friendly faces. Pop in for a quick lunch or a lively dinner – discover why we're a Christchurch institution.