Tono de Marca

Irreverent, playful, energetic, youthful, and bold.

Valores de Marca

• •Authenticity and Self-Expression
• •Fun and Joy
• •Boldness and Irreverence
• •Female Empowerment
• •Pop Culture Savvy

Mejores Prácticas

• •Embrace Informal Language: Use slang, abbreviations (like "bb"), and a conversational style to maintain a friendly and approachable voice.
• •Incorporate Humor and Sass: Do not be afraid to be a little cheeky or "debochado" in your copy. This reinforces the brand's irreverent personality.
• •Use Emojis and Visuals: Enhance your text with emojis, GIFs, and vibrant imagery that match the brand's colorful and energetic aesthetic.
• •Reference Pop Culture: Weave in relevant and timely references to movies, music, and internet culture to connect with your target audience.
• •Focus on "Fun": Always bring the message back to the core value of fun and self-expression. Frame your products not just as items to be worn, but as tools for having a good time and showcasing individuality.

Percepción Social

Perceived as a niche brand for a younger, fashion-forward audience that enjoys expressive and non-conventional clothing and accessories, particularly for festival wear and statement pieces with strong pop culture connections. It is seen as a fun, creative, and authentic brand offering entertainment and self-expression.

Ejemplos de Copy

• •✨ LEVEL UP your wardrobe! ✨ These new pants have just landed and they're screaming main character energy. Perfect for turning heads at the festival or just making your Tuesday less basic. Get yours before they're gone! 😉 #FunFashion #StatementPiece #LittleGrum
• •(On-screen text): 3 ways to style our new sparkly top (Caption): Your guide to being extra ✨ Which look is your fave? 1, 2, or 3? Let us know in the comments! 👇 #Glitter #OOTD #StylingHacks #LittleGrum
• •Subject: Your weekly dose of drama & glitter ✨ Hey bb! Ready to cause a little chaos? This week is all about embracing the bold. From sassy graphic tees to accessories that demand attention, we've got the goods to make your week a lot more fun. Don't be shy, take a peek!
• •This isn't just a bag, it's a personality. Big enough for your essentials, and shiny enough to be seen from space (probably). Perfect for when you want your accessories to do the talking. Warning: may cause excessive compliments.
• •Tired of blending in? Little Grum is for the bold, the sassy, and the ones who believe life is too short for boring clothes. We're talking glitter, pop culture, and all things fun. Come hang with us! 💖 #BeBold #BeYou #LittleGrum