Brand Tone

personal, encouraging, and whimsical

Brand Values

• •Artistry and Creativity
• •Quality and Clarity
• •Community
• •Inspiration and Joy

Best Practices

• •Always infuse copy with genuine enthusiasm for crochet. Share the personal stories and inspirations behind the patterns to connect with customers on an emotional level.
• •Employ warm, descriptive words that inspire creativity and confidence (e.g., "enchanting," "heartfelt," "magical," "joyful"). Frame the act of crocheting as a delightful and rewarding experience.
• •Consistently mention that patterns include detailed charts and written instructions to reassure customers of a high-quality, easy-to-follow experience.
• •Regularly feature customer work and actively engage with the community on social media. Use inclusive language like "we," "our community," and "fellow crafters" to foster a sense of belonging.
• •Ensure all photos and videos reflect the brand's whimsical and artistic nature. High-quality images of beautifully finished projects in well-lit, attractive settings reinforce the value and beauty of the patterns.

Social Perception

Little Green Feather is highly regarded within the crochet community. Customers perceive the brand as a source of high-quality, beautiful, and unique patterns. Reviews consistently award five stars, with specific praise for how easy the patterns are to follow, even for complex techniques like mosaic crochet. The designer, Marissa, is seen as a talented and engaged creator. The brand is perceived as trustworthy and customer-focused, evidenced by its "Star Seller" status on Etsy, which requires speedy replies and rave reviews. The patterns are considered more than just instructions; they are seen as artistic projects that result in cherished items.

Copy Examples

• •Say hello to the 'Vulture Valley' blanket! 🌵✨ I was so inspired by hiking the desert mountains with my kids, I had to capture that memory in a pattern. I wanted to commemorate all the amazing times we had in the desert wilderness. Perfect for bringing a touch of the Southwest into your home. The pattern is designed to be a joy to create. Ready to get this on your hook? Link in bio!
• •The Home For Christmas Blanket Pattern is designed to capture the spirit of arriving at a warm, welcoming home for the holidays. This overlay mosaic crochet pattern includes detailed charts and full written instructions for both left and right-handers. While the pattern does not teach the mosaic technique itself, it is written clearly to ensure a beautiful result. Create an heirloom that your family can share while watching holiday movies for years to come.
• •Cozy, new, and just for you! ✨ Your next favorite pattern is here.
• •Happy Tuesday, crafters! Our new 'Customer Spotlight' is live on the blog! I am consistently blown away by the incredible creativity in this group. Take a look for some color inspiration and be sure to share what you're currently working on below—we'd love to see it!
• •From a single hook to a cozy masterpiece. ✨ This is the magic of mosaic crochet. Pattern: Tropical Treat Blanket.