Brand Tone

Warm & Friendly, Thoughtful & Caring, Supportive & Community-Oriented, Appreciative, Professional & Reliable, Helpful & Accommodating

Brand Values

• •Supporting Local/Australian Businesses
• •Thoughtful Gifting
• •Quality
• •Customer Satisfaction & Service
• •Ease & Convenience
• •Personalization
• •Eco-Consciousness

Best Practices

• •Always Emphasize \"Support Local\": Continuously weave in the message of supporting Australian businesses. This is a key differentiator and value.
• •Use Warm, Friendly, and Empathetic Language: Write as if you’re speaking to a friend. Use words like \"lovingly,\" \"thoughtful,\" \"carefully selected,\" \"discover,\" \"share a little happiness.\"
• •Highlight the \"Why\" Behind the Gift: Focus on the joy of giving and receiving, and the meaning behind the gesture, not just the products themselves. Connect gifts to occasions and emotions.
• •Maintain a Helpful and Appreciative Voice: In all communications, from product descriptions to customer service replies, be genuinely helpful and express gratitude for customer support.
• •Showcase Personalization and Curation: Remind customers that these are not mass-produced items but carefully curated or customizable gifts, adding to their special nature. Use terms like \"handpicked,\" \"curated for you,\" \"your unique gift.\"

Social Perception

Highly Positive, Trusted, High-Quality Provider, Community Supporter, Excellent Customer Service, Reliable & Efficient

Copy Examples

• •Website Hero Banner: \"Discover the Joy of Thoughtful Gifting. At Little Gift Project, we lovingly curate beautiful gift boxes filled with treasures from amazing Australian businesses. Send a little piece of local love today.\"
• •Instagram Post (New Product): \"Say hello to our newest arrival! 👋 This [Product Name] gift box is brimming with handcrafted goodies from [Supplier Name], a fantastic local artisan. Perfect for saying 'thank you,' 'happy birthday,' or simply 'thinking of you.' We make it easy to share a little happiness while supporting Aussie makers. #LittleGiftProject #SupportLocalAU #ThoughtfulGifting #NewCollection\"
• •Facebook Ad (Build-A-Box): \"Craft a gift as unique as they are! 💖 With our 'Build Your Own Hamper' option, you can handpick their favourite Australian-made treats and treasures. It’s thoughtful, personal, and supports our wonderful local businesses. Start creating your perfect Little Gift Project today!\"
• •Email Newsletter Snippet (Supplier Spotlight): \"Meet the Maker! This month, we're thrilled to shine a light on [Supplier Name], the incredible hands behind the [Product Type] in our popular [Hamper Name]. Their passion for quality and local craftsmanship is why we adore partnering with them. Discover their story and support Australian talent with your next gift. [Link to blog/product]\"
• •Product Description (Eco-Friendly Hamper): \"Gift consciously with our Earth-Lover's Hamper. 🌱 We’ve carefully selected beautiful, eco-friendly products from Aussie businesses that share our commitment to sustainability. Send a thoughtful gift that’s kind to them and the planet. Because a little gift can make a big difference. #EcoFriendlyGifts #SustainableStyle #LittleGiftProjectAU\"